El Chapo now the face of a Los Angeles men's clothing store

Screenshot of the Barabas website Tuesday, January 12, 2016.

There’s been plenty of fallout from Sean Penn’s interview with Joaquin “El Chapo” Guzmán, the most significant piece of which has been the elusive Mexican drug lord’s capture, six months after he escaped from a maximum security prison.

But for the owners of Barabas, a men’s clothing store with two locations in Los Angeles, the most exciting thing to come out of Penn’s Rolling Stone article, which details the actor's meeting with El Chapo, are photos of the Sinaloa cartel boss sporting Barabas’s flashy designs. 

According to TMZ, Barabas’ “Fantasy” and “Crazy Paisley” button-downs — each priced at $128 — have been flying off the shelves since images of Guzmán rocking the same styles first circulated over the weekend.  

SLIDESHOW – Mexican drug lord Joaquin "El Chapo" Guzman >>>

The L.A. store, whose slogan is “Good words, good thoughts, good deeds,” is hardly trying to distance itself from the kingpin, whose notoriously organized and ruthlessly violent enterprise is the biggest supplier of heroin, cocaine and methamphetamine in the United States.

Photos of the 57-year-old Guzmán are displayed prominently on Barabas’ Facebook page, as is a promotional flier of sorts encouraging Barabas shoppers to “like” the story on Facebook and Instagram for a chance to win a free “El Chapo” shirt. 

Barabas is offering a chance to win the Chapo shirt on Facebook and Instagram.

After a brief crash, presumably caused by a combination of curious media and shoppers eager to get the “Chapo look,” the Barabas website is back up and running, with a photo of Penn and Guzmán, clad in a “Fantasy” button-down above the words “Most Wanted” front and center. In case of future technical difficulties, however, the store has posted a link on its Facebook page to Amazon, where the Chapo shirt can also be purchased.