Elmo gets Covid-19 vaccine in Sesame Street PSA

Beloved Sesame Street character Elmo received his first Covid-19 vaccination shot in a new public service announcement for Sesame Workshop.

The nonprofit educational organisation behind the long-running PBS program Sesame Street released the PSA on 28 June, in collaboration with the Ad Council, COVID Collaborative’s COVID-19 Vaccine Education Initiative​​, the Centers for Disease Control and Prevention (CDC) and the American Academy of Pediatrics.

The PSA comes after the Food and Drug Administration (FDA) recently authorised Covid-19 vaccinations for children ages six months to five years old.

The one-minute video stars Elmo – who had recently received his first Covid-19 vaccine – alongside his father, Louie. His dad shared his questions about the vaccine for children five years and under (Elmo is three-and-a-half, according to Sesame Workshop). But he encouraged parents to speak with their pediatrician or healthcare provider for the latest facts about vaccines.

“There was a little pinch, but it was okay,” Elmo said in the ad.

“I had a lot of questions about Elmo getting the covid vaccine. Was it safe? Was it the right decision? I talked to our pediatrician so I could make the right choice,” Louie said. “I learned that Elmo getting vaccinated is the best way to keep himself, our friends, neighbours and everyone else healthy and enjoying the things they love.”

Last week, the CDC announced that all children between the ages of six months and five years could start receiving the Pfizer-BioNTech or Moderna vaccines. Following the CDC recommendation, the FDA soon authorised the two vaccines for children under five.

“Many parents understandably have questions about the COVID-19 vaccines for young children, and we want to encourage them to ask questions and seek out information,” said Dr Jeanette Betancourt, senior vice president of US social impact at Sesame Workshop in a statement. “With help from Elmo and his dad Louie, we want to model real conversations, encourage parents’ questions, and help children know what to expect.”

According to the CDC, the new authorisation will expand eligibility for vaccination to nearly 20 million additional children. Children under five will be considered fully vaccination with two doses of the Moderna vaccine given four weeks apart, or three doses of the Pfizer vaccine given three weeks apart a third dose administered at least eight weeks after the second dose.

The new PSA comes after fellow Sesame Street character Big Bird – who is six years old – received his Covid-19 vaccination shot in a PSA last December.