Emma Raducanu's off-court success story, from red carpet triumphs to deals with Dior

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Emma Raducanu pictured at the Met Gala 2021 (left), winning the US Open 2021 (centre) and at the world premiere of 'No Time to Die'. (Getty Images)
Emma Raducanu pictured at the Met Gala 2021 (left), winning the US Open 2021 (centre) and at the world premiere of 'No Time to Die'. (Getty Images)

Emma Raducanu's rise to fame has been swift. Prior to her US Open win, few people knew her name. Now, she's scoring deals with billion dollar companies, playing tennis with royals and attending film premieres. 

Here's how it all happened. 

Raducanu's US Open win

Emma Raducanu celebrates with the championship trophy after defeating Leylah Annie Fernandez during their Women's Singles final match on Day Thirteen of the 2021 US Open in New York City. (Getty Images)
Emma Raducanu celebrates with the championship trophy after defeating Leylah Annie Fernandez during their Women's Singles final match on Day Thirteen of the 2021 US Open in New York City. (Getty Images)

On Saturday 11 September 2021, an audience of 7.4 million people in the UK watched Emma Raducanu beat Leylah Fernandez to win the Women's Singles at the US Open. She was the first Brit to win since 1977. 

Within hours, her Instagram following had jumped by over one million and today stands at 2.1m. 

A Met Gala debut and Tiffany & Co deal

Emma Raducanu attends The 2021 Met Gala Celebrating In America: A Lexicon Of Fashion at Metropolitan Museum of Art on September 13, 2021 in NYC. (Getty Images)
Emma Raducanu attends The 2021 Met Gala Celebrating In America: A Lexicon Of Fashion at Metropolitan Museum of Art on September 13, 2021 in NYC. (Getty Images)

Two days later, the Toronto-born sportswoman swapped her tennis gear for Chanel and rubbed shoulders with Hollywood heavyweights during her Met Gala debut. 

Baring her midriff in fashion-forward, monochrome separates from the brand's Resort 22 collection, diamond earrings from Tiffany & Co - a jewellery brand she sported throughout the US Open - completed the look and hinted at her next reveal. 

Watch: Kate holds court with tennis ace Emma Raducanu at LTA event

Sure enough, the following week, Tiffany & Co confirmed Raducanu to be their new House Ambassador. 

Raducanu cemented the partnership by attending a high-fashion dinner, hosted by British Vogue and Tiffany & Co, during London Fashion Week. Swapping her trainers for silver sandals, Raducanu mingled with other A-list guests including Idris Elba, model Jourdan Dunn and actor Claire Foy.

The new face of Dior

Emma Raducanu attends the No Time To Die World Premiere at Royal Albert Hall on September 28, 2021 in London. (Getty Images)
Emma Raducanu attends the No Time To Die World Premiere at Royal Albert Hall on September 28, 2021 in London. (Getty Images)

Now, Dior's announced their involvement in the 18-year-old's rise to stardom: on Tuesday 19 October 2021 Raducanu was revealed to be the new face of the French fashion house's womenswear and beauty collections. 

It's hard not to be impressed by how quickly the British-raised star has cemented her celebrity status. 

In between her various fashion wins, Raducanu's played tennis with the Duchess of Cambridge and attended the world premiere of the latest Bond instalment in London. 

Plus, of course, played some more professional tennis in her Nike gear - part of an earlier deal signed with the sportswear brand ahead of her win.

It was her outfit at the No Time to Die premiere on September 28 that hinted at the newest addition to Raducanu's CV. She arrived at the event wearing a one-shouldered gown from the Dior Cruise 2022 collection. The Grecian-inspired gown was the brainchild of Maria Grazia Chiuri, head of womenswear at Dior, and someone that Raducanu is clearly a fan of.

“Maria Grazia’s work empowers women to feel confident in the iconic Dior cut, which I feel is very unique,” Raducanu told British Vogue

“The sincerity of her approach and the way she turns shows into collective and meaningful events unquestionably influenced me in my choice.”

What's Raducanu's next move? Watch this space.

Watch: Emma Raducanu shines at 'No Time to Die' premiere

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