Here’s Exactly What Designer Shoshanna Gruss Is Buying Right Now

Question: What does a fashion designer shop for when she’s not busy creating the clothes of her dreams for her very own line? Well, we wanted answers so we asked Shoshanna Gruss, founder and creative director of her namesake brand Shoshanna, what items are on her shopping wish list right now.

From the perfect pair of PJs to sunglasses that pop (plus a few treats for her three kids), here’s what Gruss is buying at this very moment.

Bright Sunnies and a new Swimsuit

“Anyone that knows me knows I love sunglasses and am a firm believer that you can never have too many! With my Swim collection coming out this month, I have so many different pairs in my cart that I want to wear with our new suits. I love this Illesteva red pair. I think I might just have to buy them to wear with our new belted one-piece.” 

Illesteva sunglasses ($240); Shoshanna one-piece ($245)

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rainbow necklace

“For me, I want the Shay rainbow choker. I would wear it with our Midnight collection or a pair of jeans. Fun, beautiful, happy and versatile.”

Shay necklace ($12,810)

cozy cardigan

“You can never have enough color! I am in love with this rainbow cardigan and the '70s look of it. I want to wear it all winter long.”

The Elder Statesmen cardigan ($1,695)

a stack of new reads

“I am always shopping for new books. My Amazon cart currently has Spilled MilkNine Perfect StrangersThe Size of EverythingEnough as She Is and #DoNotDisturb.”

crowd-pleasing wine

“No one is disappointed when you show up with a Wolffer bottle, so I always try to keep a case on hand. Their Cassango Cabernet is the perfect winter wine…. But Summer in a Bottle will always be my favorite!”

Cassango Cabernet (price varies)

monogrammed cotton pjs

“I love Piu. They make the softest pajamas...I never want to take them off. I am going to order this gingham set next!”

Piu pajamas ($85)

flatform ankle boots

“I just hearted these the other night. They are such a great everyday bootie and they give me a little height.”

Rag & Bone boots ($473)

waterproof mascara

“I’ve been using this mascara for years… It’s like fake eyelashes in a tube! Whenever I am on Sephora, I add one to my cart.” 

Lancôme mascara ($38)

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a toy for her daughter

These are my go-to gift for my youngest daughter. I always keep one of them in my shopping cart. They are her favorite thing in the world.”

L.O.L. Surprise! Glam Glitter Doll ($11)

Tickets to a Show or Event

“At any given moment, you will always find Rangers tickets for my son Colby and broadway tickets for my oldest daughter Sienna in my cart. We are seeing Cher and Beetlejuice next.”

artist-designed high-tops

“My oldest just added these Jen Stark Vans to her cart… and I think I am going to order another pair for myself. They are truly one of a kind, just like her art.”

Vans sneakers ($100)

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