Fabletics to open at Shops of Saddle Creek in Germantown, second location in Tennessee

Dima Amro, Memphis Commercial Appeal
·2 min read

Fabletics will celebrate a soft opening this week at the Shops of Saddle Creek in Germantown, its second Tennessee location, the company announced Tuesday.

The soft opening will begin at 10 a.m. Thursday then Fabletics will host its official grand opening June 4.

Fabletics is opening a store at the Shops of Saddle Creek in Germantown. Pictures is the Fabletics store at Scottsdale Fashion Square in Arizona.
Fabletics is opening a store at the Shops of Saddle Creek in Germantown. Pictures is the Fabletics store at Scottsdale Fashion Square in Arizona.

“Fabletics chose to open a store at Saddle Creek in Germantown because it’s a vibrant lifestyle center with top fashion and specialty retailers in an area with an already large number of Fabletics.com customers," said Ron Harries, Fabletics' Senior Vice President of Retail.

"We’re excited to bring the Fabletics IRL (in real life) experience to the community."

Fabletics in Germantown, 7615 West Farmington Suite 24 next to Victoria's Secret, will feature size-inclusive apparel including active, lounge, sleep and swimwear across 995 square feet. The store will also carry Grammy-award winning Lizzo's brand YITTY, which offers shapewear aimed at body love.

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The originally digital shop, founded in 2013, has 82 storefronts in North America with two now in Tennessee — one in Germantown and one at the Mall at Green Hills in Nashville.

Neutral tones will cover the Germantown location's walls along with metals, natural wood and herringbone tiles to decorate the area. A section of the store will include a lounge area furnished with plush chairs, recharging stations and refreshments.

Fabletics' fitting rooms will also include an OmniShop where customers can online request certain sizes, colors, stock checks and styling tips. Throughout the store, touch screens will also be available for styling quizzes.

During the June 4 grand opening, the first 100 customers will receive a free pair of women's leggings or men's shorts with purchase. All customers will receive 40% off on opening day, the announcement said.

Dima Amro covers the suburbs for The Commercial Appeal and can be reached at Dima.Amro@commercialappeal.com or on Twitter @AmroDima.

Fabletics at the Shops of Saddle Creek

Location: 7615 West Farmington, Suite 24, Germantown

Hours: 10 a.m.-8 p.m. Monday-Saturday; noon-5:30 p.m. Sunday 

Phone: (901) 203-5901

Site: fabletics.com

This article originally appeared on Memphis Commercial Appeal: Fabletics to open in Germantown at Shops of Saddle Creek