FanDuel to provide PGA Tour in-app highlights to app users
The FanDuel Group announced Tuesday it will provide real-time highlights of PGA Tour events to FanDuel Sportsbook app users.
FanDuel became an Official Betting Operator of the Tour in August. The group hopes the new feature announced Tuesday will draw new fans to engage with Tour content through FanDuel.
Beginning the Farmers Insurance Open, which tees off Thursday at Torrey Pines, FanDuel will use WSC Sports’ AI technology to notify FanDuel Sportsbook app users of PGA Tour highlights via push notifications.
“We’re taking the FanDuel Sportsbook app experience beyond just placing a bet – now our customers will get the best Tour highlights delivered to them each week to consume and act on,” said Adam Kaplan, GM/VP of Sports Content, FanDuel Group. “Part of our ongoing focus is providing a fully integrated experience that gives our customers the ability to follow and interact in real-time with the sports they care about.”
FanDuel Group hopes to expand into other sports following its announcement of involvement with the PGA Tour.
