Farmer eaten alive by chickens in new Herman Cain ad

First it was a goldfish dying on dry land. Then it was a rabbit being shot.

Now, former Republican presidential candidate Herman Cain is drawing attention to his views on throwing out the tax system and starting over with his 9-9-9 plan with a new provocative online video showing a farmer being eaten alive by dozens of chickens.

“This is the average American taxpayer feeding big government,” says the narrator of the ad as a farmer feeds chickens.

Before long, the chickens turn on the farmer and all that’s left of him is a bone.

At the bottom of the YouTube video — obtained by The Daily Caller — reads: “The farmer is fine, but the average American taxpayer isn’t!”

In a recent media call, the former Godfather’s Pizza CEO explained the reasoning for producing such violent ads.

“Because it gets your attention,” Cain said. “That’s why.”

“We live in a 24/7 information overload society and if I went out there with namby-pamby ads to drive home a point, nobody would notice,” he said. “So that’s why. Because it’s intended to be provocative.”

Follow Alex on Twitter
Join the conversation on The Daily Caller

Read more stories from The Daily Caller

Bloomberg flips out after TheDC asks question about bounty on Zimmerman [VIDEO]

Farmer eaten alive by chickens in new Herman Cain ad

Zimmerman's MySpace nickname included 'datniggy'; family insists on innocent explanation

CNBC's Santelli: Buffett rule 'absolutely not' a solution for deficits

Women in the White House get paid the same as the men, only less