Fashion films of the week: Fendi, Armani, Chloé

Giorgio Armani - Special Edition Wooden Frames

This week's selected fashion's films come from three of the biggest names in luxury, with a combination of new design, eyewear and holiday greetings. 

Fendi 
Silvia Venturini Fendi and CEO Pietro Beccari explain their collaboration with Milan-based DIMORESTUDIO (founded by Emiliano Salci and Britt Moran) on the Roman Lounge at Design Miami this year in this short video which also shows off the space.

http://youtu.be/HJ77BhGDzkk

Armani 

Armani created this fun animated film to celebrate their new wooden framed eyewear which feature a lightweight structure in gold plated metal and hand-crafted wood. The video shows the raw material being manipulated in stop-motion, and is set to a fun whistling soundtrack.

http://youtu.be/0RKSMiLaa6g

Chloé 

Parisian brand Chloé are sending out their holiday wishes in typically stunning style. This short film features bottles of Chloé fragrance illuminating a dark room to a beautiful soundtrack packed with added twinkles. Keep your eyes peeled as messages of 'love', 'happy' and 'joy' all flash up onto the screen.

http://youtu.be/TLiuHTxjv9A