Ferrari chases growth with flurry of car launches


Ferrari is chasing after growth.

The sportscar maker showed off two new models on Monday (September 9).

One is the hardcore F8 Spider; the other a more relaxed grand tourer.

That takes total product launches to four so far in 2019, and Ferrari's not done yet.

The wraps will come off a fifth new vehicle before Christmas.

That will mark the brand's busiest ever year.

Ferrari says it wants to grow by selling a wider range of models - rather than bigger numbers of the same few cars.

Key to that will be its first SUV - expected by late 2022.

The Italian firm hopes all this will help it double core earnings and boost margins to near 40 percent.

But any rise in numbers is still small in absolute terms.

Ferrari shipped fewer than 10,000 cars last year.

Compared with 250,000 by rival Porsche.

Ferrari chairman John Elkann says he won't target those kind of numbers.

Relative rarity, he says, is the key to keeping the Prancing Horse brand as exclusive as possible.