Finns take up running in deep snow in socks

These Finns are running in the snow

with no shoes on

Location: Espoo, Finland

(SOUNDBITE) (English) RUNNER AND HELICOPTER PILOT AND INSTRUCTOR, PEKKA PARVIAINEN, SAYING:"This is traditional Finnish crazy stuff I think we all agree. And it's really the happiness side, I mean it's very good sports, strong exercise and everything, but it really is the happiness."

Barefoot running is a popular activity in Finland

Running in woollen socks through heavy snow

takes this to the next level

(SOUNDBITE) (English) RUNNER AND HELICOPTER PILOT AND INSTRUCTOR, PEKKA PARVIAINEN, SAYING:"Woollen socks are really warm, they give you a freedom so basically all you need in the winter and you don't need anything special."