Fish Family Farm sees high demand for eggnog

·3 min read

Dec. 24—BOLTON — For the Fish Family Farm Creamery, the holiday season usually means lots and lots of eggnog, and the story has been no different this year.

Christmas Eve morning saw a steady stream of customers visiting the farm off Route 85 to get a bottle of its rich, creamy eggnog.

As hard as they've tried, it's been impossible to keep up with demand in the week before Christmas, said Sandy Fish, who was staffing the register in the small farm store Friday morning.

Asked why so many people keep coming back each year, Fish said it's partly the farm's approximately 80 Jersey cows.

"Jersey milk is higher in protein, higher in butterfat, higher in calcium, so it's thicker, creamier, and richer milk. And of course then we have a secret recipe," Fish said.

The eggnog is what brought Rock McKeegan out to the farm early Friday morning, hoping he wasn't too late.

Recalling the first year he bought some, he thought "Wow, that's good eggnog," McKeegan said. "Don't you dare leave without one."

Others customers, like Cristina and Jimmy Ricci from Stafford, drove down for the first time Friday morning after hearing about the eggnog, and walked out with four half-gallon bottles.

They planned to drink some themselves and give a couple others as gifts, but plans can change, they said.

"So were going to try it before we hand it out just in case we decide to keep it all," Jimmy Ricci said.

Stephanie Derosa, who was buying eggnog for the first time, said her bottle probably wouldn't last more than a day.

"We're gonna bake some cookies and drink it tonight. This afternoon, maybe," Derosa said. "We can't wait"

Fish said she arrived Friday morning to find customers already waiting in the parking lot, before the store opened at 8 a.m.

"I felt bad so I just said 'Oh I'm just gonna open,' I didn't want them sitting out there. It was like full store, as soon as I opened the door," said Fish.

All this after Fish said the farm began producing eggnog earlier than ever this year, in mid-October. Fish said because of the state of the world in the past two years, the family decided, "Let's let people have something to make them happy."

She said the farm picked up a lot of new customers in 2020, when people felt safer purchasing dairy products from the farm's small store rather than a large grocery store. She figures most of those people have stuck around ever since, boosting this year's demand even more.

"We sold so much last night and today, they have to make it today. We'll run out in an hour, so they are back there firing everything up to make more eggnog. It's crazy," Fish said.

It's usually very difficult to predict demand from one year to the next, but this year has been particularly busy. The farm sold approximately 300 half-gallon bottles of eggnog on Thursday, and was making another 200 bottles Friday morning.

That still won't be enough to make it until New Year's, said Fish's son Justin Levesque, who is responsible for making the eggnog.

For example, before the pandemic, business owners and managers would come in to purchase bottles of eggnog for employees, meaning there were fewer people, but each person was buying numerous bottles, Levesque said.

Now though, it seems to be more people overall, even if each person buys fewer bottles.

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