American automaker Fisker has debuted its all-electric SUV 'Ocean' with a solar roof for $37,499 — considerably cheaper than Tesla's Model X SUV which goes for $84,990.
The interior of the vehicle will be fully vegan and made of mostly recycled materials, including abandoned fish nets, plastic bottles, and T-shirts.
The car will be closely tied with the Fisker app and will allow drivers to pay for their vehicle, book service appointments, and potentially set up rideshares and carpooling in the future.
On October 15, Fisker announced that Magna International, a global contract automaker, would take a 6% stake in the electric vehicle startup and help Fisker manufacture the Ocean SUV.
Fisker will begin producing the Ocean in 2022.
American startup automaker Fisker has debuted its all-electric SUV, Ocean, which comes with a solar roof.
The Ocean SUV will go for $37,499 — cheaper than Tesla's $74,190 Model X SUV and $49,990 Model Y SUV.
Ocean — which the automaker claims is the "world's most sustainable vehicle" — was unveiled at the 2020 Consumer Electronics Show in Las Vegas in January.. The car starts at $37,499 but drops to $29,999 after US federal tax credit, according to Fisker, and can now be reserved with a $250 deposit.
The Ocean sets itself apart from other electric vehicles currently available in the rapidly expanding market with its solar roof, varying "modes", and emphasis on sustainability.
Fisker's CEO Henrik Fisker also said in a statement that the company will be the world's first "all-digital car company." The Ocean will be synced to an app that will allow its owners to manage actions such as car payments and maintenance schedules, and in the future, Fisker plans on integrating options such as carpooling and ride-hailing onto the app.
On October 15 — less than a year after the Ocean's debut — Fisker announced that Magna International, a global contract automaker, would take a 6% stake in the electric vehicle startup and help Fisker manufacture the Ocean in Europe. The new automaker will then use Magna's "lightweight aluminum intensive 'FM29'" platform for the Ocean SUV and any future releases.
This 6% will be equivalent to about $180 million when Fisker completes its $2.9 billion reverse merger with Spartan Energy Acquisition at the end of this month.
"The big news here is that Magna has skin in the game," Fisker told Business Insider in an interview with Matthew DeBord. "Magna understands the whole value chain, from the start of engineering to production."
"Our mission is to become the [number one] e-mobility service provider on Earth, featuring the world's most desirable and sustainable vehicles while shaking up the old automotive industry model – from the way a customer attains a vehicle, chooses affordable insurance, services a vehicle to the overall mobility experience," Fisker said in a statement.
The Ocean has multiple components that are optimized to be environmentally friendly.
This in part allows the automaker to meet chemical emission limits for different volatile organic compounds (VOCs).
And unlike many cars currently available on the market, the Ocean will have a fully vegan interior with parts made of recycled products.
This includes the carpeting, which will be made from recycled nylon created from fishing net waste found in the ocean ...
... and the eco-suede, which will be made of recycled plastic, bottles, and polyester fibers from items like T-shirts.
The automaker also repurposes and uses its extra rubber waste from tire manufacturing.
Using recycled materials will allow the company to reduce its emissions by 80%, according to the automaker.
"Eco-sustainability, as well as the lowest levels of polluting emissions and energy consumption, are guaranteed throughout the whole production cycle," Fisker says.
In line with the general uniqueness of the electric SUV, the Ocean will also have different "modes" not found in any other vehicles.
This includes a karaoke feature that syncs the display with the Fisker Flexee app, and a California mode that lowers nine glass windows and panels — including the rear quarter windows — with one button.
The automaker says the latter mode creates "an open-air feeling, while still maintaining a full 'roll cage' safety structure around the passengers."
The electric SUV will also be topped with a full-length solar roof that provides 1,000 miles of power in one year.
This solar roof will provide energy to the electric power source and increase the vehicle's efficiency while decreasing its charging needs.
Fisker also partnered with Electrify America — which owns one of the largest networks of electric vehicle charging stations in the US — to make charging the Ocean on-the-go more accessible.
Production of the Ocean is set to begin at the end of 2021 with deliveries beginning in 2022.
The automaker will also pick up and return vehicles when it needs maintenance so customers don't have to bring it in to service.
Fisker projects over one million vehicles will be made from 2022 to 2027.
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