According to my Screen Time app, last week I spent a total of 12 hours on Instagram. Yikes. But the upside to my unwavering addiction to a well-curated Instagram explore page is finding brands to add to my "saved" pages. There is no greater joy than discovering a new brand, giving their feed a good stalk, and ultimately deciding it's worthy to add to your things-to-remember library. A brand's approach to Instagram is always one that has intrigued me. How do they brand themselves on their site vs. Instagram? What influencers do they align with? What is their community like on Instagram and how do they engage with them? There's a lot that can be gleaned about a brand's ethos from Instagram.
So in the name of exploration, I'm sharing my most treasured finds from Instagram. They're the brands that caught my attention in a sea of pictures, the ones I felt compelled to share with my friends for discussion, and accounts that I thought about while I was brainstorming my next purchase. Ahead, the fruits of my Instagram labor! Enjoy.
1. Norte Women
This brand is setting out to be your new best friend, they're creating garments that will always be there for you. Inés Vieira, the founder, is a native to Galicia, Spain and draws inspiration from her local culture and is dedicated to finding sustainable ways of consumption. It's a quality > quantity kind of brand, our favorite.
I took a pause when this brand showed up on my discover page, I love anything terrycloth. It can oftentimes come off feeling too neighborhood pool-y, but Terry makes their pieces out of 100% luxury towelling. They're inspired by European summers and classic American 70s poolside attire. My hypothetical trip to the Italian coast definitely includes a set from here.
3. Tigra Tigra
The name alone is enough to stop you in your Instagram-scrolling tracks, not to mention their brightly printed clothing. All textiles are made by hand in Rama Pir No Tekro, a community in Gujarat, India. Once you've moved past the Instagram beautiful silk dresses, let yourself drool a little bit over the finely beaded bags.
4. Cherry LA
The first thing that caught my eye on Cherry LA's Instagram was their rainbow tie dye pants, of course. It's a streetwear brand that hasn't yet been discovered by the masses, get it quick before you have to start setting alarms for "drops" to get a graphic t-shirt.
5. Daniel Silfen
I think at this point we're all experiencing it: fanny fatigue? Same. I thought I couldn't see another fanny pack again until these popped up on my feed. They're compact and less in-your-face than other fanny packs. And if those aren't for you, might I suggest a gingham mini-bag littered with carrots and cherries?
Originally Appeared on Teen Vogue