Flagship Toys R Us locations coming to Macy's. What to know

Damon C. Williams and Jessica Guynn, Bucks County Courier Times
Updated ·2 min read

Legendary toy retailer Toys R Us is returning to its brick-and-mortar roots. Somewhat.

Toys R Us officials announced the retail chain is extending and expanding its relationship with Macy's, resulting in flagship Toys R Us locations opening inside Macy's locations nationwide next year.

What Toys R Us flagship expansion means for current Macy's locations

In essence, these flagship Toys R Us locations will be much bigger than the small Toys R Us shops that Macy's currently house.

These flagship stores will not replace the Toys R Us shops that currently exist within Macy's, and instead, the flagship stores will work as an extension of those shops.

In short, Macy's customers will soon have two Toys R Us contact points.

WHP Global, which owns the Toys R Us brand, has not yet indicated which Macy's locations will have one of the new Toys R Us flagship stores.

Macy's department stores will expand its partnership with Toys "R" Us, expanding the toy-sellers footprint at Macy's throughout the region and country.
Macy's department stores will expand its partnership with Toys "R" Us, expanding the toy-sellers footprint at Macy's throughout the region and country.

Shoppers eager to get a jump on holiday shopping can still visit one of several Toys R Us shops currently open in Macy's. Locally, they are:

  • Toys R Us at Macy's, 2000 Route 38, Cherry Hill, NJ.

  • Toys R Us at Macy's, 1750 Deptford Center, Deptford, NJ.

  • Toys R Us at Macy's, 680 W. Dekalb Pike, King of Prussia.

  • Toys R Us at Macy's Center City Philadelphia, 1300 Market St.

  • Toys R Us at Macy's Northeast in the Roosevelt Mall, 2399 Cottman Ave., Philadelphia.

  • Toys R Us at Macy's, 1250 Baltimore Pike, Springfield.

  • Toys R Us at Macy's, 2500 W Moreland Rd., Willow Grove.

Currently, Macy's houses Toys R Us shops in 452 locations nationwide.

Toys R Us to place flagships in Macy's, expand to airports, cruise ships

The Toys R Us flagship stores will be rolled out in “prime cities” and in partnership with Go! Retail Group.

The iconic toy retailer said it plans to sell toys in airports and on board cruise ships as part of what WHP Global is calling the “Air, Land and Sea” expansion.

Toys R Us plots major expansion: Shopping for Barbie at the airport? Hot Wheels on a cruise ship? Toys R Us has got you

In a bid to capitalize on the rise of travel retail, the first airport store is scheduled to open in November at the Dallas/Fort Worth International Airport and will be operated by Duty Free Americas.

Stores on cruise ships will sell toys and cruise-themed merchandise, WHP Global said.

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This article originally appeared on Bucks County Courier Times: Flagship Toys R Us locations coming to Macy's. What to know