Florence Pugh criticises Adidas for taking 'too long' to cut ties with Kanye West

Sam Moore
Updated ·2 min read
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LONDON, UNITED KINGDOM - OCTOBER 07, 2022: Florence Pugh attends the European Premiere of 'The Wonder' at the Royal Festival Hall during the 66th BFI London Film Festival in London, United Kingdom on October 07, 2022. (Photo credit should read Wiktor Szymanowicz/Future Publishing via Getty Images)
Florence Pugh has weighed in on the Kanye West controversy. (Getty Images)

Actor Florence Pugh has criticised Adidas for not immediately cutting ties with Kanye West over his antisemitic comments.

Since the rapper and fashion designer spread antisemitic conspiracy theories and said he was going to go "death con 3" on Jewish people, a host of companies have severed their relationships with him including Balenciaga.

Read more: Kanye West tells Piers Morgan he's sorry for 'hurt' caused by his anti-Semitic tweets

On Tuesday, Adidas announced that they would be terminating their lucrative relationship with West in a move it said would cost them over £200m.

PARIS, FRANCE - OCTOBER 02: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Kanye West attends the Givenchy Womenswear Spring/Summer 2023 show as part of Paris Fashion Week on October 02, 2022 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
Kanye West has been criticised for a number of anti-Semitic comments. (Getty Images)

Pugh reacted to the news on Instagram and criticised the sports giant for not acting quicker. She wrote: "That was too long a wait for something so obvious. No thanks."

Adidas have had a collaborative relationship with West through his Yeezy brand since 2015, selling high-end trainers and clothing.

In a statement, the German company said: "Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness."

The statement continued: "After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect."

SAN FRANCISCO, CALIFORNIA - MARCH 16: Kanye West, left, and his son, Saint West, got front row seats next to Golden State Warriors co-owners Joe Lacob and Peter Guber as they watch the game against the Boston Celtics in the second quarter at Chase Center in San Francisco, Calif., on Wednesday, March 16, 2022. (Photo by Ray Chavez/MediaNews Group/The Mercury News via Getty Images)
Kanye West has also been dropped by Balenciaga and Gap. (Getty Images)

West had previously bragged that Adidas wouldn't drop him regardless of what he said.

Other companies to terminate their relationships with the controversial musician include Vogue Magazine, his representatives Creative Arts Agency and retailer Gap.

West did apologise for some of his comments during a recent interview with Piers Morgan: "I will say, I’m sorry for the people that I hurt with the Defcon… the confusion that I caused."

He added: "I feel like I caused hurt and confusion and I’m sorry for the families that had nothing to do with the trauma that I had been through. Hurt people hurt people – and I was hurt."

Watch below: Kanye West reportedly no longer a billionaire after Adidas split.