Former Farm Fresh site in Hampton will soon be Onelife Fitness
A former Farm Fresh supermarket spot in Hampton will soon have a new occupant and bring more than 200 jobs to the city.
Onelife Fitness is redeveloping the 60,000-square-foot building in Coliseum Marketplace. It will be the first Onelife Fitness in Hampton and the ninth location in Hampton Roads, spanning from Newport News to Virginia Beach.
Farm Fresh operated at the 2190 Coliseum Drive property before closing in 2018. Kroger operated there temporarily until it built its new store in nearby Riverpointe Shopping Center in 2020.
Ken Sherman, a company partner, said it’s been the goal since the gym chain started in 2009 to serve the entire Hampton Roads area.
“It was a natural progression for us,” Sherman said. “Hampton is an exciting area, it’s a growing area, and it’s something we’ve had our eye on for a while.”
The blueprint for the supermarket is very similar to what each fitness facility occupies, Sherman said.
“The parking, accessibility and visibility from the roadside are all similar,” he said.
“When you think about it, a grocery store is laid out almost exactly how you would lay out a health club — from the plumbing to the electrical to the great lighting — so a lot of the infrastructure that we need is already there.”
Onelife will begin construction in early May, open its preview center on-site in front of the facility that same month and plans its grand opening in the fall.
The multimillion-dollar renovation includes amenities such as: large indoor saltwater lap pool and whirlpool; top-of-the-line cardio and strength equipment; boutique studios for classes and programs; stadium-style spin studio; athletic turf training areas; boxing studio; and kids club.
Sherman said OneLife has received a lot of positive feedback from the community.
“There are a ton of people who have said they are excited we’re coming because we bring jobs, traffic and business,” he said. “We’ve found that every location we go into it’s really a win-win with not only everyone in the plaza, but everyone in the direct community.”
Sandra J. Pennecke, 757-652-5836, sandra.pennecke@insidebiz.com
