Former WWE star Adam Scherr to help Waukesha parade victims with 'Blizzard Brawl' appearance

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  • Braun Strowman
    American professional wrestler and strongman
  • Ethan Carter III
    American professional wrestler
EAST RUTHERFORD, NEW JERSEY - APRIL 07: Colin Jost battles Braun Strowman in the ring during SNL's Michael Che and Colin Jost at WWE WrestleMania at Met Life Stadium on April 07, 2019 in East Rutherford, New Jersey. (Photo by Brian Ach/Getty Images for WWE)
EAST RUTHERFORD, NEW JERSEY - APRIL 07: Colin Jost battles Braun Strowman in the ring during SNL's Michael Che and Colin Jost at WWE WrestleMania at Met Life Stadium on April 07, 2019 in East Rutherford, New Jersey. (Photo by Brian Ach/Getty Images for WWE)

Adam Scherr spent eight years forging a worldwide reputation as one of the biggest and baddest professional wrestlers in the WWE.

But beneath the muscle and the snarl now lies a desire to affect positive change.

To that end, Scherr – better known as Braun Strowman during his WWE days – and his friend and tag-team partner EC3 (real name Michael Hutter) will literally be putting their money where their mouths are during their appearances at Blizzard Brawl, which takes place Saturday night at the Waukesha County Expo Center.

Both Scherr and Hutter will donate all proceeds generated from their meet and greet sessions and merchandise sales to the United for Waukesha Community Fund in the wake of the Waukesha Christmas Parade tragedy.

“I’ve been so blessed and fortunate in life with what I’ve been able to accomplish and have seen and done, and this is an opportunity to give back,” Scherr said earlier this week. “There’s no such thing as a self-made man or a self-made woman; everyone has someone who gives them a hand along the way.”

Scherr’s ties to the Greater Milwaukee area actually run deep, making his efforts to help that much more personal.

His father, Rick “The Crusher” Scherr, is a 1969 Slinger High School graduate whose home-run-hitting exploits earned him the title of softball player of the decade for the 1980s. His aunt, Mary Scherr, has coached Hartford High School’s gymnastics team for the last 33 years.

And he still has all sorts of extended family throughout the Slinger and Hartford areas.

Scherr also recently became a part-time area resident, having built a “little getaway out in the middle of nowhere” equipped with, among other things, a wrestling ring.

“Waukesha is basically in my backyard,” Scherr said. “I’m here and I have an opportunity to do some good. The state of Wisconsin has been unbelievable to my family since Day 1 with the support for my father when he played softball up here, the support for my aunt who’s the gymnastics coach at Hartford High School and the support for me when I was a WWE superstar.

“And now, moving on past that and coming back to Wisconsin and wrestling at Blizzard Brawl.”

Scherr’s in-ring appearance is a coup for promoter Dave Herro and will be a first for both he and Scherr in one regard.

“This will be my first-ever wrestling match in front of a crowd that isn’t for WWE,” Scherr said. “I’ve never wrestled for anyone anywhere in the world outside of WWE, so I’m really looking forward to seeing it in a different light. Due to the pandemic and my untimely release from WWE, I never got to come back for the fans.”

Scherr has spent part of his time back in Wisconsin trying to knock off the “ring rust.” He and EC3 are teaming up against Impact Wrestling’s Jake Something and Rohit in the main event.

“It’s 100 percent real,” he said with a laugh. “I’ve been getting in the wrestling ring at my house, moving around. The old saying, ‘If you don’t use it, you lose it,’ it’s true.”

Currently, Scherr is splitting his residence between Lake Jesup, Florida, and his new home with plans to eventually put roots down here.

“I’ll be up here a bunch this winter working on it and getting stuff done on the inside and things like that,” Scherr said. “I still don’t know what’s going on with everything (wrestling-wise) and what life’s going to allow me. But I had the blueprints drawn to do an addition on it, for if-and-when I decide to fully settle down and have a family.

“But ideally, when that day comes, I want to do it up here and come back to where my roots are. My family’s so intertwined in Hartford and Slinger. It’s just Small Town, U.S.A.

Scherr said he and his agent have been in contact with AEW and Impact Wrestling, and that “the door is always open” for a possible return to the WWE after the two sides parted amicably.

But since his release in early June, Scherr has been enjoying a respite from his once-hectic lifestyle.

“I’ve kind of told everybody I just want to take a break,” he said. “It was eight years running wide-open with WWE and missing out on certain things in life, not getting to spend as much time with my family and things like that. It’s actually been a little bit of a blessing in disguise just to take a little step back and take a breath.

“Life gets going so fast when you’re living out of a suitcase 300 days a year. You start to forget some of the small things in life, the wholesome things that fill you up.”

A one-time strongman competitor, Scherr’s calling card has always been his massive frame. With the time off he’s been able to dial his physique in to the point where he currently is 6 feet 8 inches and around 350 pounds with a body fat percentage in the single digits.

“I think everybody’s in for a treat this weekend when The Titan walks in,” Scherr said, referencing his post-WWE persona.

Scherr has also used his downtime to begin exploring various other avenues, including a wrestling-based venture with Hutter called “Control Your Narrative,” a nutrition supplement line geared toward adolescents that should be getting off the ground soon and a mental health app created in conjunction with global start-up conglomerate RokIt.

“That’s something I’m really, really passionate about. I’m a huge mental health advocate,” he said. “I’m still pushing my anti-bullying campaigns with the youth. I honestly don’t know what I want to do when I grow up. I’m still enjoying life and having fun doing things along the way.”

Scherr is even flying his parents in from North Carolina so they can take part in his appearance at Blizzard Brawl. His goal is to be able to donate a minimum of $10,000 between his contribution and Hutter's by the time doors close on Saturday night.

In addition to the main event featuring Scherr and EC3, Blizzard Brawl will include seven other matches as well as pre- and post-event meet and greets with current and former WWE, AEW and Impact stars including Jeff Jarrett, Debra McMichael, Serena Deeb, DLo Brown and others.

General admission is $15 or $20 at the door. For further information, check www.BlizzardBrawl.com.

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This article originally appeared on Milwaukee Journal Sentinel: Ex-WWE wrestling star to raise funds for Waukesha victims during event

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