This wellness center in Fort Worth’s Cultural District starts at $5K to join. Take a look
Canyon Ranch, the resort and retreat company based in Fort Worth and owned by business leader John Goff, opened its first ever urban wellness club on Friday.
The club sits inside the recently opened Crescent Fort Worth Hotel along West Seventh Street and Camp Bowie Boulevard in the Cultural District.
Canyon Ranch operates four retreat centers, including destination spas in Las Vegas and Tucson, Arizona. A fifth retreat center is expected to open in Austin in 2025.
“The biggest thing we get from our guests is they have this wonderful experience at Canyon Ranch resorts, and then they go home and they go back to all their bad habits,” Goff told the Star-Telegram back in August. “They say we need a way for the brand to stay relevant in our lives.”
In response, the company plans to create Canyon Ranch Wellness Clubs in most major U.S. markets, and Fort Worth is now the first. Wellness clubs will be a way for members to visit a few days per week near their home, rather than traveling for a week-long vacation.
Canyon Ranch CEO Mark Rivers said opening the new club in the company’s corporate hometown was particularly exciting given the location.
“We love being in the Crescent Fort Worth Hotel, which is a great, state-of-the-art, new hospitality offering here in town,” Rivers said. “We can feel this energy around the entirety of the Cultural District where there’s just a lot happening there. Really great, smart, thoughtful development and investment.”
Canyon Ranch is more than what one may think of when hearing the word “spa.” The centers have several doctors, nutritionists, exercise physiologists and Ph.D.s on staff. Former U.S. surgeon general Dr. Richard Carmona is part of the team.
“Our first freestanding facility combines fitness and spa with our performance and guidance programs that we’re pretty renowned for around the world,” Rivers said.
Canyon Ranch plans to add “CR Vitality,” a third-floor recovery and recharge zone in the next few months, Rivers said. The floor will include hyperbaric chambers, red-light therapy, lymphatic massage rollers and zero gravity chairs.
“It’s a lot of the newest and most modern techniques and tools that people are using in their fitness and performance journeys,” Rivers said.
An individual Canyon Ranch membership costs $5,000 for an initial wellness assessment and an additional fee of $350 per month
The wellness company also has a corporate membership program for businesses small and large to access the club for group and team outings.
“The key point of differentiation is that you’re going to get a wellness facility that embodies over 40 years of Canyon Ranch’s leadership and expertise in the wellness space,” Rivers said.
Canyon Ranch made strides to become a global brand after it received $500 million in investment from the entertainment company behind Caesars Palace back in August.
New York-based VICI Properties first invested $200 million for the Austin facility. Earlier this fall, VICI provided $150 million in capital for the company to grow, and another $150 million to help finance Canyon Ranch’s existing properties in Tucson and Lenox, Massachusetts. A resort in Long Island, New York, is also in the works.
“I’m very excited about what we can do with this company, this brand and this team,” Goff told the Star-Telegram in August. “It was very important for us to find the right capital partner. We definitely found them, and we didn’t have to give up any ownership. They’re supplying the capital for our growth, but we’re still going to own the company.”
And more funds could be on the way. Goff told the Star-Telegram that VICI intends to invest more than $2 billion over the next five to seven years to help the company keep growing — first nationally, and potentially next globally.
“The intent is to add additional resorts,” Goff said. “The focus will be North America, but ultimately this is a brand that can be overseas in other countries. There is a huge appetite for wellness since this brand began over 40 years ago.”
Rivers became CEO of Canyon Ranch in September. He previously served as the company’s head of resort development. Under different circumstances, Rivers said the first urban wellness club could have opened in New York, Los Angeles or Chicago.
“But it debuted in Fort Worth, because this is the hometown not just of our company, but of the Goff family,” Rivers said. “That means a lot to me, as a steward of the company, and it makes me excited for what we can do in the community.”
The 200-room Crescent Fort Worth Hotel — owned by Goff’s investment fund Crescent Real Estate LLC — sits at 3300 Camp Bowie Blvd. It is near the Kimbell Art Museum, The Modern Art Museum, Amon Carter Museum of Art and Dickies Arena. In addition to the new Canyon Ranch Wellness Club, the hotel features several dining options, indoor and outdoor event space and a central courtyard.
Given the location within the Cultural District, Goff has said he hopes it will come to serve as “Fort Worth’s living room.”
A second mixed-use building is in the works adjacent to the hotel. The property will eventually include 170,000 square feet of office space and nearly 170 luxury apartments along West Seventh Street that can all access food service from the hotel.
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