Four Years after Going Independent, Tinashe Signs With Nice Life

Four years after becoming an independent artist, singer Tinashe is announcing a new label deal with Nice Life Recording Company. Nice Life is owned by the Grammy-award-winning producer, Ricky Reed and has stars like Lizzo on its roster. The label made the announcement on Friday via Instagram. They posted the cover photo of Tinashe’s latest single, “Talk To Me Nice” and shared a statement from Ricky Reed himself in the caption.

“Tinashe is one of the most inspiring figures in music. After early success, she found herself stuck in a deal and unable to move forward,” the statement began. “She then took the brave step of going independent to reclaim her art, to reclaim herself. This led to two of the most incredible albums of her career.

The statement continued calling Tinashe a survivor of the industry and a fighter.

“Since Nice Life is a community of artists that consider ourselves to be outsiders and underdogs, she fits right in. She thrives on the edges, pushing boundaries and breaking down walls in music and beyond. We’re so honored to re-introduce you to this amazing artist. Welcome home, Tinashe,” the statement read.

A New Direction

Tinashe first signed to RCA Records in 2012. Although she released two mixtapes that were well-received, she described her time with the label as “psychologically limiting.”

“I was made to feel like I had to choose that I couldn’t be who I am, which I do think is somewhere in the middle of genres,” she once disclosed to Insider in 2021.

She would go on to leave RCA Records in 2019, going independent ever since.

“Not taking any of those pressures into consideration has led me down a much more instinctual creative path, and it’s been very liberating. Those blockages are not issues anymore,” the singer told Insider.

With her new signing, Tinashe will be releasing her next project, “BB/ANG3L” through Nice Life. The album is a follow-up to her 2021 project, “333’. At this time, it is still unclear what kind of partnership this new signing entails or to what extent Tinashe will retain her creative freedom.

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