French Muslims call for ‘Borat’ poster featuring ‘Allah' ring to be taken down

Peter Sblendorio, New York Daily News
·1 min read

This “Borat” advertisement isn’t exactly earning rave reviews from some French Muslims in Paris.

The movie poster, which is often featured on buses, shows the title character played by Sacha Baron Cohen with a ring that reads “Allah” in Arabic, according to United Kingdom news outlet The Times.

The ad is reportedly the subject of criticism from some who claim the poster is insulting to Muslim people and is provocative. They have called for the posters to be taken down.

A face mask covers the almost-naked Cohen’s genitals in the poster.

One bus driver in Paris wrote on social media, “Incredible. We’re going to scratch over the poster,” according to The Times.

The TICE bus organization has reportedly removed the ads from its vehicles, which drive in Évry, but said the decision was made after the “offbeat humour was judged by the TICE management to be inappropriate," and not due to potential religious insensitivity.

The posters were put up in support of the release of “Borat Subsequent Moviefilm,” which debuted on the Amazon Prime Video streaming service last month.

The new comedy film is a sequel to the 2006 original “Borat” movie, which also starred Cohen as the titular Kazakh journalist.


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