BeInCrypto –

A new non-fungible token (NFT) marketplace has been announced as a collaborative effort between FTX and Dolphin Entertainment.

The team at FTX is teaming up with Dolphin Entertainment to craft a new NFT marketplace that focuses on sports and entertainment brands. While Dolphin will handle the creative side of things, FTX will be in charge of the crypto end of the business. According to Variety, the marketplace will be large-scale and consumer-facing.

The newly formed partnership will see Dolphin developing and executing the branding, production, and marketing of the platform. FTX, meanwhile, will be working behind the scenes to ensure the technical aspects of the marketplace are in good working order. The development of the platform along with what brands to target will be a joint effort. The types of brands the project is looking to snag are those revolving around sports, film & TV, music, video games & eSports, cooking, and lifestyle brands.

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