With "St. Lucia," Future finds himself once again enlisting Enfants Riches Déprimés founder Henri Alexander Levy as director. Their collaboration extends beyond music videos. Levy has also worked with Future on the release of some exclusive merch.
As for his approach to providing fans with visuals, Future is cognizant of the importance of giving people quality content in their everyday lives. "I just know right now it's all about your visuals and people being able to see you," he previously told Complex. "The fans, they're looking at you on their phones all day, people just on social media. So it's good to have videos and visuals and to be able to put them out and give the fans something quality to look at."
Of course, everything comes back to the music for Future. Save Me, which comes less than five months after his seventh studio album The Wizrd, debuted at No. 5 on the Billboard 200 albums chart where it earned 42,000 equivalent album units with 5,000 coming in the form of album sales.
Future may be just getting started on his mixtape run after teasing a potential follow-up, REGRET, on Instagram.