Fyre's Presentation to Sponsors Clarifies Ja Rule's Role — and How They Got That Bahamian Island

Despite claims made in the video advertisement for Fyre Festival, the 2017 event didn’t live up to its promise of “an immersive music festival” on a “remote private island in the Exumas.”

Clips from the commercial and the making of the over-the-top ad are featured in both Hulu and Netflix’s documentaries about Fyre Fest, released earlier this month. The video also appears in the digital version of the presentation Fyre founder and CEO Billy McFarland showed advertisers to get them on board.

The deck, obtained by PEOPLE, has a slide titled “Land Ownership,” which explains how McFarland acquired the island in the Bahamas formerly owned by the late drug lord Pablo Escobar.

It lays out that, “Fyre has been given $8.4mm of market value land on Black Point, Exuma in exchange for hosting the festival and advertising the island.”

In Netflix’s Fyre: The Greatest Party That Never Happened, McFarland claims he bought the island for $10 million. “Freehold land, no lease,” he tells the cameras. “We own the land forever.”

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Many of the Fyre employees and contractors weren’t actually privy to the details of the deal. “I think it was like, he had to put $1 million down and then like, pay the rest by a certain amount of time,” talent management director Samuel Krost says. “I don’t know if that million was ever paid.”

Fyre Festival eventually lost Norman’s Cay (renamed Fyre Cay in the pitch slides) because as part of the stipulations of taking the island, they weren’t supposed to use Escobar’s name in the promotion. Of course, the convicted narcoterrorist’s moniker appeared in the now-infamous video, and Fyre Fest relocated to the not-so-private island of Great Exuma, near the Sandals Emerald Bay resort.

The presentation documents also solve another question the documentaries leave lingering: what exactly was Ja Rule’s role? Billed publicly as more of a celebrity partner, the rapper, 42, claimed on Twitter on Jan. 20, “I had an amazing vision to create a festival like NO OTHER!!!”

He then stated later that day, “I too was hustled, scammed, bamboozled, hood winked, lead astray!!!”

As for his official capacity, the deck credits Ja Rule as a Fyre founder, “where he is responsible for overall business strategy, guiding creative and facilitating artist relations.”

It also names over 70 “Fyre Starters” — a.k.a. models and influencers who served as festival ambassadors and were “key personalities to lead the attendance of an influential audience” — including Alessandra Ambrosio, Hailey Bieber, Bella Hadid, Elsa Hosk, Chanel Iman, Kendall Jenner, Emily Ratajkowski and Jen Selter.

RELATED: Models Who Promoted Fyre Festival Will Be Subpoenaed Over Possible Millions in Payments: Reports

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Snapchat is additionally listed as a confirmed corporate partner, as well as McFarland’s previously failed business endeavor, Magnises.

Along with the technical claims, the slides advertise Fyre Fest as a “reimagined” musical festival that would be the “cultural experience of the decade.” McFarland even mapped out a five-year plan to “traverse the globe to find untouched lands and convert them into unparalleled experiences.” Each year would be themed after one of the “five elements of the earth,” and involved the “purchase of significant land.”

“We will utilize each festival as a major cultural event to bring awareness, visitors and livelihood to the land,” the pitch reads.

McFarland; Ja Rule.
McFarland; Ja Rule.

Overall, McFarland and his team billed Fyre Festival as “the ultimate in a tasteful experience.”

“The actual experience exceeds all expectations and is something that’s hard to put to words,” the slides continue. “It will ignite that type of energy, that type of power in our guests.”

RELATED: Fyre Festival Founder Apologizes from Prison: ‘I’ve Made Many Wrong and Immature Decisions’

In the end, some guests felt strongly enough about their experience at the first weekend of Fyre Festival to file a class action lawsuit. McFarland got pleaded guilty to swindling investors out of $26 million, and is currently serving a six-year prison sentence in Orange County, New York.

Netflix’s Fyre and Hulu’s Fyre Fraud are streaming now.