Ganni's First Beauty Collection Is Selling Out Fast
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With its casual-cool and sustainable designs worn by the likes of Gigi and Bella Hadid, Emily Ratajkowski, and more, Danish brand Ganni is a favorite among fashion insiders on and off the runway. To expand its influence even further, Ganni just dropped its first beauty range in collaboration with Submission Beauty.
The new collection, available today, retails for $25 a pop and features three zero-plastic glitter shades in mixed tones, iridescent pink, and holographic silver that are made from natural and plant-derived materials (like cellulose from eucalyptus trees).
"Submission's universe is so full of expression and color just like Ganni's, and I couldn't be happier that our first beauty collaboration is with them," Ganni's creative director, Ditte Reffstrup, tells BAZAAR.com. "We came up with these super-fun colors that are all about giving people a way to express themselves and go a little crazy. We share the same vision for our industries. Working with old friends feels amazing, and I can't wait to introduce the glitter to our community."
Founded by celebrity makeup artist Zenia Jaeger, Submission Beauty is well-known for its ethos that combines environmental awareness with creativity and personal self-expression, making them the perfect partner for recently B Corp–certified Ganni.
"We're thrilled to be the first-ever brand to collaborate with Ganni on a beauty launch and even more proud that together, Submission and Ganni are empowering the growing shift towards sustainability and responsible luxury in beauty and fashion," Jaeger adds. "Our collaboration with Ganni turns wasteful, toxic traditional glitter on its head, providing a plant-based, biodegradable alternative to microplastic glitter that offers all the flash and fun of the original, with none of the harm to the human body and our ecosystem."
As the Ganni by Submission Beauty collection is moving fast (one shade is already sold out), we suggest snapping up a few jars of the limited-edition collection while they're still in stock.
Ganni by Submission Beauty is available to shop now online at ganni.com.
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