Gap x The Brooklyn Circus Is Here to Make the Classics Cool Again

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Good news for everyone who appreciates preppy style with a modern twist: Gap just partnered with The Brooklyn Circus on a new capsule collection that blends some of Gap's greatest hits with BKc's unique, genre-hopping perspective. The campaign features an array of creatives, cultural connectors, and artists from within The Brooklyn Circus community, including the late dancer and entertainer Stephen “tWitch” Boss, Bethann Hardison, Indya Moore, Javon Walton, Yahdon Israel, Emily May Jampel, and more. As for the clothes themselves, you can take your pick from sweatshirts emblazoned with The Brooklyn Circus graphics, a bucket hat and baseball cap, a rugby shirt and sweater vest, a varsity jacket (naturally), and more.

"Style is an opportunity for us to be honest. Classics are at the foundation of what we built. The Brooklyn Circus for me is just this explosion of energy, explosion of culture," Ouigi Theodore, creative director and founder of The Brooklyn Circus, said in a statement. "Gap has always been in my history, which is where I find inspiration for our designs. We took our graphic elements and brought that explosion of energy and culture to iconic Gap styles. I'm proud of what we’ve put together and honored to launch a campaign with Gap that highlights various communities."

Herringbone Overshirt

Logo Hoodie

Bandana

Bucket Hat

Sweater Vest

Basketball Shorts

Pocket T-Shirt

Pins (4-Pack)

Tote Bag

Poplin Dot Shirt

Popover Oxford Shirt

Varsity Jacket

Rugby Polo Shirt

Pocket T-Shirt

Sweatpants

Stripe Crew Socks

Baseball Hat

“We’re constantly reinventing our icons, featuring known and unknown ‘culture-movers,’ and interpreting them with their personal style,” said Len Peltier, executive creative director at Gap, said in a statement. “BKc highlights classic style through social moments in history. At our cores, we both celebrate individuality and diversity, making this a perfect collaboration.”

Along with this initiative and in honor of Stephen "tWitch" Boss, Gap is also donating to Vibrant Emotional Health, which runs The 988 Suicide and Crisis Lifeline, a 24/7 resource for people in crisis or emotional distress. The entire collection is available now.

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