Gen Z, Millennials admit to snacking 73% more during COVID-19 pandemic: RPT
According to a new report from Coca-Cola, 73% of Gen Z and Millennials admit they've snacked more during the pandemic, while Gen X admits they've snacked 54% more, and Boomers are not to far behind at 48%. Yahoo Finance's Brooke DiPalma breaks down the details from the report and more.
KRISTIN MYERS: Well, this should come as no surprise. The pandemic has made snackers out of all of us. And a new report from Coca-Cola has all the details on our snacking habits. We've got Yahoo Finance's Brooke DiPalma here to break it down for us in this week's Brooke Bites.
Hi, Brooke. So tell us what we're seeing from this study.
BROOKE DIPALMA: So Kristin, a lot's happening with this study that we may not even expect that we're actually doing. Like you said, it's really no surprise that we're snacking more. But when you take a look at these numbers, you'll be shocked that it's happening along all generations.
So in particular, the most that's snacking is Gen Z and millennials, snacking at 73%. Gen X also guilty of this as well, at 54%. And then Boomers, nearly half of Boomers admit that they are snacking more during the pandemic.
Now Coca-Cola also look at the most craved snack. Now they did consider pizza as a snack, which me, being from New York, I was a bit controversial about. But they did say that in the West and in the Southwest, pizza is the most craved snack. In the Northeast, they were looking at wings. In the Midwest, we're looking at potato chips. And in the Southeast, they say that French fries are the most craved snack. So big one there for our favorite fast food giants.
Now in addition to that, I just want to emphasize what they said and how far people are willing to go just to crave that salty sweet craving. They're willing to travel over a one mile. So people are really looking to snack more and willing to go to extreme extents just to fulfill that craving.
KRISTIN MYERS: Yeah. I agree with you Brooke. I don't know if I would qualify pizza or even wings as a snack, to be honest. That is a meal, personally, for me, at least in my house. I didn't think I was a snacker, but apparently I am according to that chart.
Want to ask you about some of the innovations that we're seeing in snacking. How are these brands essentially keeping folks coming back, keeping their hands on those snacks?
BROOKE DIPALMA: Kristin, I do want to point out that in PepsiCo's fourth quarter earnings report, the CEO stated that people are really going to turn to a more experiential snack and shopping experience. You know, in the beginning of the pandemic, we saw people rushing to stores with that panic driven shopping. But now they're really looking for innovation. And PepsiCo is jumping on that.
In January, we saw them release Cheetos, Cheetos popcorn, that is. Now earlier this month, we see a lot of these companies teaming up with celebrities. So Dan Levy and Kate McKinnon teamed up to drop Tostitos Habanero, their spiciest chip yet. But the one that got the most attention are these, Lady Gaga Oreos. Of course, these were extremely hard to find when they first dropped. But they're also bringing lots of attention for consumers. And Oreo notably drops many flavors, so lots of consumers rushing to stores to capture them while they're still on the shelves.
KRISTIN MYERS: All right. Thanks so much to Yahoo Finance's Brooke DiPalma, breaking down all of those snacking habits. You can read her story on yahoofinance.com.