General Mills’ New Fillows Cereals Are Stuffed With Hershey’s Cookies And Cream And Cinnamon Roll Filling

Megan Schaltegger
Photo credit: Instagram / Junk Food Aisle

From Delish

As we know, breakfast is the most important meal of the day. So it's essential you take your cereal selection, well, seriously. These Hershey's Cookies 'n Creme and Pillsbury Cinnamon Roll Fillows? They are *the* answer.

Earlier this week, news of the General Mills latest launch hit the web with eagle-eyed food 'grammers spotting (and posting) about the debut on IG. According to POPSUGAR, the Fillows have been touted as the "only cereal to deliver a crunchy shell with a burst o creme filling in every bite." Sounds like a breakfast dream, am I right?

Both the Cookies 'n Creme and Cinnamon Roll flavors are pretty similar in that they are stuffed with frosting. The Hershey's has a crispy chocolate outside while Pillsbury's is packed with cinnamon sweetness. The initial rollout began May 17 with select stores selling the family-sized boxes for $4. Grocery stores nationwide will reportedly welcome the cereal this fall.

It's been a pretty big week for General Mills. The brand also introduced its new Drumstick ice cream-inspired cereal in both Classic Vanilla and Mint chocolate flavors. Clearly they're all about the dessert for breakfast mentality. And, um, obviously so are we.

Though a Drumstick cereal and milk combo sounds heavenly, one fan suggested these would make the ultimate ice cream topping. I'm thinking that's the move here.

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