GEORGETOWN, D.C. — When DC salons shut down completely during the beginning of the coronavirus pandemic, stylists panicked watching videos of clients and others cutting, coloring and styling their own hair without a clue. They also realized there were many clients who simply didn't have the time to self-care because they were working on the front lines, saving lives and helping others.
Violet Salon and Spa in Georgetown decided to honor those front-line workers with a special free makeover that runs from October to Thanksgiving. Robert Hughes, general manager and master stylist at Violet Salon, said the response to the giveaway has been "super positive."
"After getting back to work and getting a handle on our new normal, we wanted to get back to our core values and one is community. We believe that small businesses should be community members and not just amenities. We chose first responders because of the importance of their work and because, after getting COVID, shutting down, getting multiple tests, etc., these people's importance was amplified due to our dealings and we are so incredibly grateful," Hughes told Patch.
To accommodate new operational guidelines, Violet Salon has reduced its capacity of clients present, removed salon chairs, switched to using individually packaged capes, gowns and masks for clients, and outfitted the salon with sneeze guards between stations. Stylists also offer house calls and outdoor services for its clients, whatever it takes to help clients feel good about themselves while staying safe.
"We immediately put together a Color2Go kit the first week of the shutdown. We got this information to clients in about seven to 10 days. We also produced a short step-by-step color application video. Clients could pickup the color curbside. This prevented maybe 90 percent of those horror stories with color. This did not stop some people from venturing out on their own. This effort did cause a lot of chaos in the beginning as appointments were booked incorrectly and not considering the need for corrective work. Some people cut their own hair, but very few people had major issues," Hughes said.
The first lucky winner happened to be Tami Williams of Silver Spring, Maryland, who was nominated by Jasmine Williams.
"She works so hard at NIH to help people recover from COVID-10 and other incurable diseases. She is also going to school at 58 to further her knowledge and career, to keep serving and helping individuals recover," Williams wrote in her nomination.
Other makover giveaway winners include, Alison, a physician and a new mom, and nurse practitioner Renee Theisen who has been working 12-hour shifts and on her days off on the front line at George Washington Hospital.
To nominate someone for the giveaway, visit www.violetsalonandspa.com/promo.