GIADA Lands in Boston

On a beautiful Thursday evening, Boston’s elite came out to celebrate with Vogue and host, Ashley Bernon, to toast the grand opening of Italian brand, GIADA's first U.S. store on American soil. After a ceremonial ribbon cutting, complete with oversized golden scissors, guests mingled among the luxurious fashions, and enjoyed champagne while listening to the beats of DJ It-Girls, Mia Moretti and Margot, The Dolls. And even though most of us are putting away our coats and looking to Spring styles, everyone was enchanted by the presentation given by Gabriele Colangelo, GIADA’s creative director of the most recent Fall/Winter 2019 collection. Full of soft wools and even softer Italian leathers in muted and monochromatic tones and clean, minimalistic lines, it almost makes us want to skip summer to embrace the best pieces for the fall season.

New Yorkers will have to patiently await GIADA’s Manhattan debut, but Boston’s notable guests included Vogue’s Ivan Shaw, Stylist, Lisa Von Weise, Chelsea Roy, Maria Albini of Blonde Meets City, Boston Red Carpet host, Tonya Mezrich, and athlete and influencer, Aly Raymer.

Giada Boston Event

GIADA Store Front
GIADA Store Front
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Ribbon Cutting with Meg Mainzer-Cohen, Ronald Druker, Creative Director, Gabriele Colangelo, and  President & CEO, Zhao Yizheng
Ribbon Cutting with Meg Mainzer-Cohen, Ronald Druker, Creative Director, Gabriele Colangelo, and President & CEO, Zhao Yizheng
Yvonne Tnt/BFA.com
Host, Ashley Bernon
Host, Ashley Bernon
Yvonne Tnt/BFA.com
Tonya Mezrich and Creative Director, Gabriele Colangelo
Tonya Mezrich and Creative Director, Gabriele Colangelo
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Yvonne Tnt/BFA.com
Alexandra Rogers, Aly Raymer, Alexa Nicholls Costa, Chelsea Roy and Maria Albini
Alexandra Rogers, Aly Raymer, Alexa Nicholls Costa, Chelsea Roy and Maria Albini
Yvonne Tnt/BFA.com
Vogue's Ivan Shaw and Lisa Von Weise
Vogue's Ivan Shaw and Lisa Von Weise
Yvonne Tnt/BFA.com
Margot and Mia Moretti of The Dolls
Margot and Mia Moretti of The Dolls
Yvonne Tnt/BFA.com
GIADA's Fall/Winter 2019 Presentation
GIADA's Fall/Winter 2019 Presentation
Yvonne Tnt/BFA.com