New York Giants rookie quarterback Daniel Jones is looking to trademark his "Danny Dimes" nickname, ESPN said Thursday.
Jones' agents at CAA said they filed the paperwork last month due to the demand for "Danny Dimes" merchandise and to protect Jones moving forward.
Two other trademark applications were recorded soon after Jones replaced Eli Manning as the starting quarterback in mid-September. One was filed by John Messina, believed to be the nickname's creator.
Jones' application covers everything from apparel and toys to video games, helmets, trading cards and bumper stickers, per ESPN.
Jones originally gave a lukewarm endorsement to the "Danny Dimes" moniker.
"Yeah, I've heard it a little bit more recently," he told ESPN in September. "I don't know. It's all right, I guess. There could be worse nicknames."
Jones, 22, was the No. 6 pick in the 2019 NFL Draft out of Duke. Through nine games (eight starts), he has completed 63.0 percent of his passes for 1,984 yards with 15 touchdowns and eight interceptions.
Jones and the Giants (2-8) have lost six straight entering this week's bye. They return to action Nov. 24 at the Chicago Bears (4-5).
--Field Level Media