SANTA ROSA, CA — FoodMaxx officially welcomes shoppers at 6 a.m. Wednesday to its newly renovated Santa Rosa store at 2055 Sebastopol Road in the Stony Point Plaza.
Designed to keep costs low, the store’s interior has been renovated in a warehouse-style format with steel shelving for efficient pallet and case stocking.
Upon entering, customers will notice the “Wall of Value,” where FoodMaxx boasts “the best prices in town on essential groceries,” according to a news release Tuesday announcing renovations at the Santa Rosa store.
Company officials said FoodMaxx beats conventional grocery store prices because of its “innovative procurement and hyper-efficient operations, including its ability to buy in bulk, stock shelves directly from delivery trucks, have shoppers safely bag their own groceries and the elimination of costly print advertisements – all of which allows FoodMaxx to pass along more savings to its customers.”
FoodMaxx also has a cell phone application where shoppers can download coupons and special offers while on the go.
A highlight of the Santa Rosa FoodMaxx celebration will take place Saturday with a “Doorbuster Mystery Gift Card Giveaway.” The first 200 shoppers in line will receive a gift card valued between $10 and $100, along with a FoodMaxx branded reusable bag and shopping list.
The store is celebrating its reopening with donations to several Santa Rosa organizations, including the Boys & Girls Club of Sonoma-Marin, F.I.S.H (Friends in Service Here) of Santa Rosa, The Salvation Army Santa Rosa Corps and Toys for Tots. Each organization is receiving a $250 gift card.
To ensure a safe shopping experience amid the coronavirus pandemic, shoppers will notice in-store safety measures meant to protect customers and team members. Shoppers benefit from bagging their own groceries, and protective plexiglass shields have been placed at check stands. The plexiglass shields serve as an added safety measure and help provide a protective space between checkers and shoppers.
“We understand that shoppers face the challenge of staying within ever-tighter budgets, and here at FoodMaxx, we have reaffirmed our commitment to providing this community with the very best values, day in and day out,” said Dean Willhite, vice president of store operations, FoodMaxx.
FoodMaxx offers home grocery delivery with Instacart for customers who need a few last-minute essentials or a full fridge and pantry restock.
FoodMaxx, along with Save Mart, Lucky and Lucky California, is owned and operated by Modesto-based The Save Mart Companies. There are 53 FoodMaxx locations throughout the Central Valley and Bay Area, including on Rohnert Park Expressway in Rohnert Park.