‘Glamping’ Interest Fueled by Young Travelers

Tamara E. Holmes
‘Glamping’ Interest Fueled by Young Travelers

Trekking through the great outdoors isn’t just for those who like roughing it. “Glamorous camping,” or “glamping,” is growing popular among leisure travelers, a new survey shows.

Glamping is a type of camping in which travelers stay at facilities that are more luxurious than traditional grounds. For example, “glampers” might stay in “safari-style” tents, treehouse cabins and spaces with full bathrooms and kitchens.

Kampgrounds of America, a network of public campgrounds in the U.S. and Canada, commissioned market research firm Cairn Consulting Group to research the trend. It surveyed 4,034 U.S. and Canadian households.

Nearly one-third (30%) of North American travelers said they have taken what they would consider to be a glamping trip in the past two years. Interest is most prevalent among younger travelers, with 60% of glampers being millennials (48%) and Generation Zers (12%). Millennials were defined by the survey as those born between 1981 and 1996, while Gen Zers were born between 1997 and 2001.

Gen X (those born between 1965 and 1980) accounted for 28% of glampers, while baby boomers (those born between 1946 and 1964) accounted for 9% and mature adults (those born before 1946) made up 3% of the glamping market.

Glampers tend to be frequent travelers. In fact, 68% of glampers take seven or more trips per year.

For many, glamping is a family affair, as 45% of respondents who have glamped were part of couples with children. Twenty percent of glampers were couples without children, followed by 18% who were single without children and 16% who were single with children. The activity also has a diverse following, with 42% of glampers self-identifying as an ethnicity other than white.

When asked why they were interested in glamping, 67% of travelers said it provided a unique outdoor experience. However, 63% of respondents said glamping appealed to them because it offered services and amenities that don’t typically come with the traditional camping experience.

The largest percentage of respondents (42%) said they would prefer to stay at a cabin during a glamping experience, followed by 14% who would prefer to stay in a treehouse and 10% who would choose a portable tent-like structure called a yurt.

Many Americans are finding multiple short getaways to be preferable to one long trip. Not only can glamping offer a unique short getaway experience, but it may be a low-cost travel option if you live near a campground. If you do want to add glamping to your vacation bucket list, make sure you budget for it. Figuring out the average cost of a vacation can be a starting point. If you have to fly, you may be able to cash in travel rewards.