Yahoo Autos GM Is Reportedly Planning to Expand the Corvette Line With an Electric Crossover
Corvette is one of the most storied, cherished nameplates in GM's portfolio. If this latest report is to be believed, the Corvette name could be used on more than just mid-engine sports cars in the near future.
Bloomberg, citing sources "familiar with the matter," says GM is considering expanding the Corvette brand from a single sports car to a whole family of vehicles. If this plan is approved, the most likely model to lead this charge would apparently be an all-electric crossover with Corvette-like styling and performance.
The same sources told Bloomberg GM designers have been working on "several Corvette-brand concept vehicles that target a wider range of buyers," suggesting we could see a Corvette-branded vehicle with more interior room, practicality, and storage. They also say the project has an internal designation of Project R or Brand R. Bloomberg estimates the crossover could go on sale as soon as 2025, should it be approved for production.
The SUV, should it be built, would almost assuredly use a version of GM's recently-unveiled Ultium battery architecture. This platform has already been put to use in the Hummer EV and GM's new delivery van.
Purists might get angry, but the move makes sense. Ford is pulling a similar stunt with its Mustang brand, badging its performance-biased EV crossover the Mustang Mach-E. The Corvette name is an appealing one to buyers, no matter what it's attached to.
Do you think Chevy should sell a Corvette-badged EV crossover? Would it tarnish the Corvette brand for good? Let us know your thoughts in the comments.
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