'All Good Dawgs' NIL collective aims to keep team competitive the Butler way
INDIANAPOLIS – Butler University alumni, including basketball icon Matt Howard, have formed a collective to help Bulldogs athletes use NCAA rules on name/image/likeness to raise awareness for charitable causes.
The NIL group is All Good Dawgs. Its website is www.AllGoodDawgs.org.
All Good Dawgs was awarded nonprofit status, according to a news release. So contributions are tax deductible.
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Board members include basketball players Howard and Chris Miskel, plus 2012 graduate Mark Minner, the radio voice of the Bulldogs. Executive director is former baseball player Mark McFatridge, a 1990 graduate and founder and CEO of Quade Executive Peer Group.
“Butler is never going to be on the leading edge of writing big checks and buying players,” McFatridge said Monday. “But if we can do it in the framework of what’s out there, then man, I think it’s a big win.”
He said All Good Dawgs is on its way to reaching the goal of raising $1 million. He said the collective allows Butler to be competitive with Big East peers such as Xavier and Creighton.
“We understand what Butler is, what the Butler Way is,” McFatridge said. “We understand that if a student-athlete is looking for the highest bidder, Butler is not going to play in that arena. We don’t have the resources to do that.
“Frankly, those aren’t Butler student-athletes anyway.”
All Good Dawgs allows Butler athletes to form community connections and learn fiscal management, McFatridge said.
“Beyond that, helping educate them on their potential value and how to best conduct themselves in the professional world should help better prepare them for life after their student-athlete experience,” Howard said.
Several Butler basketball players have announced partnerships with City Wide Facility Solutions, which supplies maintenance and janitorial services to commercial properties.
Contact IndyStar reporter David Woods at david.woods@indystar.com. Follow him on Twitter: @DavidWoods007.
This article originally appeared on Indianapolis Star: How Butler basketball is handling NIL to keep Bulldogs competitive
