good natured Products Inc.: How One Company is Taking Over the Plastic Alternative Packaging Market
Plastic pollution poses environmental and health dangers — and single-use plastics are exacerbating the problem faster than ever before. It’s no wonder that consumers and legislators alike are looking for more sustainable, eco-friendly plastic alternatives.
For convenient, affordable plant-based products and packaging, one company continuously comes to mind — good natured Products Inc. (TSX-V: GDNP).
good natured® stands out from the competition by offering a wide array of consumer and commercial products that are plant-based, renewable and free from chemicals of concern.
Their products are strong, durable - and their business model is just as noteworthy.
good natured® Business Strategy
The plastic alternative packaging market is fueled by younger consumers - especially Millennials and Gen Z who are more aware and use their buying power as their voice on the negative health and environmental impacts of hazardous chemicals and plastic packaging. Developing government legislation and bans on chemicals of concern, non-renewable materials and single-use plastics are also driving change.
good natured® has positioned its go-to-market strategy to capitalize on multiple product categories and customer segments within the plastic alternative packaging space. Its supply chain has the capacity to design, develop, produce and source customized plant-based products. This enables them to compete effectively against many petroleum based companies that only offer a one size fits all solution, in addition they develop new products that expand their reach in existing categories and open up new segments.
good natured® also has a very active acquisition strategy to further its product assortment, grow its customer base, bolster its supply chain and expand its market reach.
The 3 Pillars of good natured® - Ingredients, Design and Approach
good natured® 's business strategy ultimately boils down to 3 core pillars - ingredients, design and approach. The Company offers the widest variety of plant-based inputs (ingredients), designs products that perform equal to or better than petroleum alternatives and takes a very commercial approach to making it easy and affordable for customers to make the switch from petroleum-based products. They do this by offering a wide variety of products while selling a solution that improves the economics of its customers' businesses. By excelling in these 3 pillars, good natured® achieves a unique and hard-to-replicate competitive advantage within the plastic alternative packaging market.
By working closely with supply chain partners and utilizing the highest quality and most cost effective bio-based materials, good natured® ensures its products meet the performance and cost requirements of its customers. By maintaining a wide range of ready-made, plastic alternative products along with custom design offerings - good natured® offers solutions for every customer need.
The Right Leadership Makes All The Difference
good natured®’s business strategy is unique and integral to the company’s leading position in the earth-friendly product market. But it comes down to leadership with the right execution experience that makes all the difference.
good natured® CEO, Paul Antoniadis, has an extensive background in retail sales and supply chain logistics. Mr. Antoniadis was formerly CEO of Best Buy Europe and VP of Sales Development for Best Buy US, where he was responsible for a $30 billion sales strategy.
Antoniadis’ extensive knowledge of the market and retail expertise propels good natured®’s commercial and retail focus.
good natured® Company Overview
By emphasizing both consumer and commercial clients and by incorporating multiple market segments like packaging, general merchandise, business supplies, industrial and even customized services, good natured® has solidified itself as the leading, earth-friendly product company in North America. Its revenue channels are also diversified and well-positioned to capitalize on the growing fast-moving consumer goods market.
good natured® is a publicly-traded company. You can view the company’s live stock updates as well as financial information here.
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