Google’s new U.S. crypto ad policy kicks in today, allowing ads related to bitcoin and other crypto on its network, albeit with restrictions on the firms permitted to do so.
Effective today, companies pitching crypto products and services to U.S. customers on Google must be registered with the U.S. Treasury’s Financial Crimes Enforcement Network (FinCEN) or a federal or state chartered banking regulator.
This development was announced in June as part of Google’s updated financial products and services policy.
Google is still not allowing certain types of ads, nor ad destinations that aggregate or compare crypto service providers.
Ads related to initial coin offerings and DeFi trading protocols are also not permitted.