Google Bard is now called Gemini as new AI tools launched

Google's answer to ChatGPT is now called Gemini, an AI assistant that also comes as a premium version costing $20 a month. Bernd von Jutrczenka/dpa
Google's answer to ChatGPT is now called Gemini, an AI assistant that also comes as a premium version costing $20 a month. Bernd von Jutrczenka/dpa

Google has rebranded its Bard AI chatbot as Gemini as the tech giant announced a new mobile app and a more powerful AI tool, Gemini Advanced.

A Gemini app has launched on Android for the first time, and the chatbot will be made available inside the official Google app on Apple’s iOS.

In a major update to the firm’s AI offerings, the mobile app upgrades will launch alongside a new subscription-based service called Gemini Advanced, which uses Google’s more powerful Ultra 1.0 AI model and is capable of taking on more complex tasks, including coding and “logical reasoning”, Google says.

It is being launched as part of a new AI Premium Plan offering within Google One, the tech giant’s subscription platform for its suite of services and cloud storage space.

The AI Premium Plan will cost $20 a month, but with a two-month free trial, and also include 2TB of storage and other Google benefits including, in the near future, the ability to use Gemini in Gmail and other Google apps.

On the introduction of Gemini Advanced, Sissie Hsiao, vice president and general manager for Gemini and Google Assistant, said: “With our Ultra 1.0 model, Gemini Advanced is far more capable at highly complex tasks like coding, logical reasoning, following nuanced instructions and collaborating on creative projects.

“Gemini Advanced not only allows you to have longer, more detailed conversations, it also better understands the context from your previous prompts.”

Hsiao added: “We continue to take a bold and responsible approach to bringing this technology to the world.

“And, to mitigate issues like unsafe content or bias, we’ve built safety into our products in accordance with our AI principles.

“Before launching Gemini Advanced, we conducted extensive trust and safety checks, including external red-teaming.

“We further refined the underlying model using the fine-tuning and reinforcement learning, based on human feedback.”

Google said that, in line with the commitment it made at the AI Safety Summit in November, it was providing access to its most capable models to external experts.