Google to launch anti-disinformation campaign in eastern Europe
The campaign envisages a series of short videos, based on research by universities of Cambridge and Bristol, to be promoted across Google search results, YouTube, as well as Twitter, TikTok, and Facebook. It aims to make people more resilient to psychological manipulation and the spread of anti-refugee narratives.
“If you tell people what's true and false, a lot of people will dispute it...but what you can predict are the techniques that will be used in spreading misinformation, like with the Ukrainian crisis,” said Jon Roozenbeek, lead author of a report on the research behind the campaign.
The initial rollout will focus on Poland, as the country has absorbed the largest number of Ukrainian refugees, and will then expand to the Czech Republic and Slovakia.
Read also: Tight labor market in Poland presents opportunities for Ukrainian refugees
“We are thinking of this as a pilot experiment, so there's absolutely no reason that this approach couldn't be scaled to other countries,” said Beth Goldberg, head of research at Jigsaw.
Russia is conducting a far-reaching propaganda campaign, smearing Ukrainian refugees, Ukraine’s Armed Forces, and Kyiv’s Western partners.
Read the original article on The New Voice of Ukraine
