Google pushes new video standard that could cut bandwidth use in half

Brad Reed

Google VP9 Advocacy

One of the constant complaints we hear from wireless and even some wireline ISPs is that the surge in online video demand has put a strain on their networks that leaves them with no choice but to implement unpopular policies such as bandwidth caps. But CNET reports that Google is hoping to make help ISPs significantly ease the strain of video on their networks by pushing its new V9 video technology standard that the company says can help content providers “save about 50% of bandwidth by encoding your video with VP9.” Of course, the VP9 standard hasn’t even been finalized yet and won’t be available for general use until mid-June at the earliest. All the same, Google is promising developers that adopting the new standard will be easy and is promoting it as a free, open source alternative to rival codec H.264.

[More from BGR: Not just another pretty face: Apple’s iPhone 5S to see big internal overhaul]

This article was originally published on