Government Marketing University (GMarkU) today announced the opening of registration for the 2020 GAIN Conference, the world's largest gathering of government marketers. This year marks the conference’s fifth event and first virtual event, which will take the form of four, two-hour modules on November 10, 12, 17 and 19.
“We have designed this year’s GAIN Conference to be virtual, interactive and modular especially for busy government marketers marketing and selling to the U.S. Public Sector," said Lou Anne Brossman, Government Marketing University founder and government marketing expert. "GAIN 2020 offers a rare chance for rising and seasoned government marketers to tackle the uncertainty and seize the opportunities ahead through active knowledge sharing."
Federal and state and local government marketers, and students are all invited to attend and industry vendors are welcomed as sponsors. Each day is dedicated to a respective GMarkU tenet: growth, acceleration, innovation, and networking with government influencers and buyers. Special early-bird pricing is available through August 31 for industry ($195), government ($95) and free for students (with valid ID).
Modular Virtual Format Features Esteemed Speakers, Interactive Panels and Training Workshops
Highlights of this year’s event includes keynote sessions from esteemed industry speakers, interactive panel discussions with recognized experts and critical stakeholders in the government marketing community, training workshops and thought leadership. A detailed breakdown of the schedule is available below and online.
GROW | Tuesday, November 10th | 10:00 a.m. thru noon EST
Adam Vasquez, Market Inventor & Author of Toothfish, will share commentary on a new marketing model called, “Market Invention,” how it works, and real-life government case studies. GAINERs will walk away with knowledge about how to become a market leader, and why sales and marketing tactics alone are not enough. Vasquez will also explain how to shift the market to your favor, with a hopeful reminder that all market leaders began in last place.
ACCELERATE | Thursday, November 12th | 1:00 p.m. thru 3:00 p.m. EST
Tom Deierlein, Co-Founder & CEO, ThunderCat Technology and Industry Influencer will share insights and lessons learned from being in combat, and applied to his career in marketing, advertising research, and B2G Sales. GAINERs will learn from this seasoned government marketer as you build your FY 2021 marketing plans.
INNOVATE | Tuesday, November 17th | 10:00 a.m. thru 12:30 p.m. EST (GAINER Awards) This session will feature an exciting guest speaker (to be announced) who will discuss the evolution of targeting and reaching the “new normal” government remote workforce.
NETWORK | Thursday, November 19th | 1 p.m. thru 3 p.m. EST
Emily Harman, Former Senior Executive Service and Director of the Department of the Navy’s Office of Small Business Programs, will discuss three key lessons learned from her 38-year career in the Navy, and how to translate your personal life experiences into authentic examples to grow your professional and personal network.
Attendees (dubbed “GAINERs”) have access to all GAIN 2020 learning sessions over four days along with On Demand viewing options, Q&A opportunities with influential speakers, access to an interactive pre-GAIN 2020 community lounges, GAINER VIP “private” Facebook page (coming August 1st) and actionable templates and marketing resources exclusively available for GAIN 2020 attendees. Attendees who complete all sessions will receive a copy of Toothfish, and an official training certificate. For more information or to register, visit: https://thegainconference.com
About Government Marketing University
Government Marketing University (https://www.gmarku.com/) is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Experts from all corners of the U.S. public sector marketplace â marketers, thought leaders, government, media and sales â are contributing their knowledge to this unique, content-rich platform. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place.
Duyen "Jen" Truong, Sage Communications (for Government Marketing University)