Greater Lafayette Commerce promotes 'Shop Small' in December

LAFAYETTE, Ind. — The Greater Lafayette Commerce is launching "Greater Lafayette Shop Small Month" in December.

Shop Small is a national initiative focused on supporting small local businesses, according to a release. Greater Lafayette Commerce is recognizing the importance of supporting local businesses, especially after the financial devastation that the COVID-19 pandemic brought on.

As such, while Shop Small is usually designated for one day, Greater Lafayette's Shop Small will extend throughout the month of December.

This year's Shop Small theme is "Holiday Window Shopping," according to the event's release. Greater Lafayette Commerce is encouraging its brick-and-mortar, mom-and-pop shops to decorate their window displays for the holidays. Customers can post their favorite store windows on social media with the hashtag #GLShopSmall2021 to be eligible for weekly gift card drawings to participating businesses.

Every Friday afternoon in December, names will be pulled from the eligible participants for the gift cards, and contacted via their social media platforms.

“We are promoting a festive and fun approach to shop small this year," Mark Lowe, business success consultant at Greater Lafayette Commerce said. "Greater Lafayette Commerce’s goal is to see our local businesses full of shoppers, as well as bolster the excitement of the holidays."

Greater Lafayette's Shop Small kicked off Friday and will go through Dec. 29. For a list of participating local stores, visit bit.ly/GLShopSmall2021.

This article originally appeared on Lafayette Journal & Courier: Greater Lafayette Commerce promotes 'Shop Small' in December