When you walk through the doors of a Costco warehouse and flash your membership card, you're entering a relative one-stop shop where you can find nearly everything on your home shopping list. If freshly-baked cookies and giant tubs of peanut butter are on your list, that means you don't have to go to another store to purchase the treadmill or computer that you need for your home gym or office.
Now, another beloved grocery chain is leaning into this type of all-inclusive shopping experience. In fact, you might suddenly think you forgot your membership card when you walk into the brand-new Hy-Vee in Grimes, Iowa, on Sept. 14.
Hy-Vee is adding in-store fitness equipment showrooms at some of its locations, meaning you can check out and test new products only a few yards away from the items on your grocery list. For those who don't live nearby, additional showrooms are slated to roll out at other locations by the end of 2021. Hy-Vee currently has 240 stores in eight states, including Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin.
The push to make Hy-Vee a Costco-esque one-stop-shop for everything related to the home is made possible by a partnership with Johnson Fitness&Wellness, which is the largest specialty fitness retailer in the U.S., according to a press release.
"Our new partnership with Johnson Fitness&Wellness allows us to diversify and expand upon our current health offerings to provide our customers with all the tools they need to live a healthy lifestyle," Randy Edeker, the president and CEO of Hy-Vee, says.
The types of machines available to test out include treadmills, exercise bikes, elliptical machines, and more. Other amenities available in the new Iowa store include a Wahlburgers, a nail Salon, and even shoes courtesy of DSW. Is it just us or is all that appears to be missing is a food court and a tire center?
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