With groundbreaking deals with McDonald’s, Nike and Fortnite, rapper Travis Scott reportedly grossed $100 million
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This Kardashian baby daddy is worth his weight in gold — and platinum.
Travis Scott, who is the father of Kylie Jenner’s daughter Stormi Webster, is the new face of Forbes new 30 Under 30 for 2021, which went live Tuesday.
Even through a pandemic-plagued music landscape, Scott has come out on top among the wealthiest Gen Z icons of the era.
Through lucrative partnerships with brands such as McDonald’s, PlayStation, General Mills, Nike and Fortnite, the 28-year-old hip hop star (whose real name is Jacques Berman Webster II) will reportedly gross more than $100 million this year.
Forbes writer Abram Brown was tasked with breaking down the vast business portfolio of the Houston-area native that started out as an aspiring rapper who worked with Kanye West’s G.O.O.D. Music and went on to work on West and Jay-Z’s duet project “Magna Carta … Holy Grail.”
Though Scott’s first album, “Rodeo,” released in 2015, was a platinum-selling success, Brown noted how his connection to the Kardashian clan brought him into a bigger stratosphere.
The “Astroworld” rapper’s business acumen led him to negotiate the full rights to sell a co-branded line of McDonald’s merchandise and designed dozens of items, including this T-shirt and shorts with his Cactus Jack insignia, alongside other inventive deals.
The virtual concert within the Fortnite video game universe in April was revolutionary, roughly reportedly grossing $20 million for Scott.
With these groundbreaking deals, Forbes christened him the “brand whisperer.”
“The larger story here is that brands historically have told celebrities how to say their message. I think it’s very clear that Travis Scott and his team have gotten through to these brands that they have a very clear aesthetic, messaging and strategy,” Detroit venture capital firm partner Blake Robbins told the magazine. “If he can make McDonald’s cool—the thing of pop culture right now—that’s the ultimate sign he’s made it.”
In the piece, Scott wouldn’t mention the Kardashian clan nor Jenner, who ironically was clowned by Forbes after the business periodical debunked its own proclamation that she was “The Youngest Self Made Billionaire” in history.
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