Gucci, Southern Tide to open in St. Johns Town Center on same day Michael Kors will close

The new Gucci store at 4813 River City Drive in the St. Johns Town Center is set to open March 10.
The new Gucci store at 4813 River City Drive in the St. Johns Town Center is set to open March 10.

The St. Johns Town Center will welcome two new stores to its ranks on Saturday.

Gucci will open its first North Florida location in about 4,500 square feet of space at 4813 River City Drive, Suite 143. The boutique includes a marble facade "distinguished by a multi-hued geometrical motif whose veining elegantly frames the House’s logo," according to a recent Gucci news release.

Since initial publication on March 9, Gucci announced the opening date has been pushed back. It anticipates the store will open closer to the end of the month instead.

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Southern Tide, a premium coastal lifestyle and apparel brand, will have its reopening celebration from 4 to 7 p.m. March 10 in St. Johns Town Center.

The Gucci location is near the Brooks Brothers, Talbots, Madewell, Apple, Tory Burch and Louis Vuitton storefronts. The store will carry shoes, handbags, luggage, small leather goods, jewelry, watches and eyewear, including Jackie 1961 handbags and sandals as well as the Gucci Cruise 2023 collection, the company said.

The new Jacksonville store is the only Gucci location between Orlando and Charleston.

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Southern Tide first launched in Jacksonville as a pop-up in fall 2019 but originated in Greenville, South Carolina, in 2006. The brand offers men’s, women’s and children’s apparel, footwear and accessories. The store features boat flags and fitting rooms styled after seaside outdoor showers, including tiled flooring with the store’s nautical coordinates.

The 2,125 square foot store is located in between Blue Mercury and Victoria’s Secret. Opening celebrations will include drinks, food and live music.

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Elsewhere in the Town Center, Michael Kors will close on Saturday, store employees told the Jacksonville Daily Record.

This article originally appeared on Florida Times-Union: Northeast Florida to see two more stores coming this month

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