Gwyneth Paltrow Is Diving Into the Shark Tank With Guest Role

There's a new shark to look out for.

ABC announced Aug. 17 that season 14 of Shark Tank will welcome Gwyneth Paltrow as a guest shark. ​ Shakespeare in Love star will join returning sharks Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John and Kevin O'Leary on the long-running series.

Also joining as a guest shark is CEO and co-founder of Doordash Tony Xu as well as the CEO and co-founder of Good American, Emma Grede, who makes history as the first Black woman investor on the show.

This new gig makes perfect sense for Paltrow​, who knows a thing or two about entrepreneurship, as she's the CEO and founder of lifestyle brand Goop. She started the company in her kitchen and turned it into a thriving lifestyle brand covering everything from style, travel, food,​ and beauty to physical, mental and spiritual wellness.

And that's not all! Goop actually has two shows on Netflix: The Goop Lab with Gwyneth Paltrow and Sex, Love & Goop.

Now that's boss moves!

2022 TV Premiere Dates

In addition to Paltrow's guest appearance, fans can expect heartwarming stories, brilliant ideas, and​ of course​, plenty of input from the sharks. ​In the teaser, O'Leary is seen telling an entrepreneur​, "You have built one heck of a business​."

In fact, there's positive vibes all around, with Cuban encouraging another businessperson. "Don't sell yourself short​," he said, "because you are crushing it."

The teaser goes on to reveal that season 14 will have "deals so huge, we're going to need a bigger tank."

Shark Tank season 14 premieres Sept. 21 on ABC.

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