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Gwyneth Paltrow is selling a new vibrator she says is "more intellectual."
The $95 double-sided wand vibrator has already sold out on Goop.
Paltrow said she wanted to create a vibrator that wouldn't look embarrassing on a nightstand.
Gwyneth Paltrow's Goop is back with a new vibrator that she says is "a little more intellectual."
And the $95 double-sided wand vibrator has already sold out.
The vibrator, which is the brand's first sex toy, features "two independent vibrating ends," according to the description on Goop's website, and offers "a total of 64 vibrational settings to play with."
Paltrow told The New York Times' Valeriya Safronova that she wanted to create a vibrator that would look "really pretty and cool, and that you could leave on your nightstand without embarrassing yourself or somebody else."
"So many vibrators look hypersexualized," she added. "They're either really phallic or they look like something you would buy in a sex shop."
Paltrow said she also wanted to create a vibrator that would "continue to diminish stigma" around sex toys.
"A vibrator is still considered a pretty racy thing," she continued. "That has obviously changed a lot over the past decade. But still, people are triggered by sexual content or triggered by their own sexuality. Women are not taught a certain vernacular and how to express what we want. We're not good at being vulnerable about our own sexuality."
Paltrow credited Goop with helping create a positive culture "around female health, sexual health, and sexuality," citing products like her $75 "This Smells Like My Vagina" candle.
During the same interview, Paltrow also defended Goop's controversial decision to sell $66 "Yoni eggs" meant to be inserted into the vagina.
Goop said the eggs could do everything from making periods more regular to balancing hormone levels, but had to pay $145,000 in civil penalties in 2018 over false claims about its benefits.
"That was stuff that happened a number of years ago when we were still a little company curating and buying third-party brands that were making claims around their products," Paltrow told Safronova. "Even with the Yoni eggs. That was really around claims, but it didn't involve the product. That egg is not dangerous. We still sell it."
Read the original article on Insider