H-E-B To Open 2 Locations In Frisco, Plano

The two new locations will be the company's first inside the DFW Metroplex.

Video Transcript

DOUG DUNBAR: I want to begin tonight with the battle over your money and business at the grocery store. Today the announcement that some have been waiting for for years. Our Brooke Katz with our top story at 6 o'clock. Brooke?

BROOKE KATZ: And Doug, San Antonio-based H-E-B announced plans this morning to set up its flagship brand store deeper in the metroplex, bringing yet another grocery store competitor into the marketplace.

Two empty plots of land will soon be the home of the newest H-E-B stores in Texas-- the Northeast corner of Legacy Drive and Main Street in Frisco, and the Southwest corner of Preston Road in Spring Creek Parkway in Plano. It's the deepest push from the grocery store chain into the metro. H-E-B stores surround the area in places like Burleson, Hudson Oaks, Granbury and Waxahachie. The company also operates Central Market stores in DFW.

So why now? Why Frisco and Plano? Edward Rincon is a marketing researcher here in North Texas.

EDWARD RINCON: They always decided to put themselves in a place where there's a lot of family dynamics going on, and by extension, a lot of food consumption will be taking place.

BROOKE KATZ: In a nationwide study of grocery store retailers released in January, H-E-B ranked second in the US, outpacing Trader Joe's, Aldi, Target and Walmart. Amazon topped the list. Rincon believes that despite all of the options for shoppers, there is room in DFW for the H-E-B brand.

EDWARD RINCON: And they have a very good standing in Texas, and with the markets in which they operate, so there's no question that they're going to hurt the competitors in town.

BROOKE KATZ: Now, H-E-B officials said their plans are to break ground on the two sites this summer, with a grand opening slated for the fall of next year. So fans, Doug, gonna have to wait just a little bit longer for that grocery store.

DOUG DUNBAR: But now they know it's coming. Brooke, thank you so much.