H&M offers peek at its first Coachella collection

H&M loves Coachella

Swedish brand H&M and the Californian music festival have collaborated on their first ever co-branded fashion collection for Coachella.

The Coachella Valley Music and Arts Festival is set to take place over two successive weekends: April 10-12, then 17-19. H&M is already one of the festival sponsors (for its sixth year), and used the occasion in 2014 to help launch previews of its capsule collection with designer Alexander Wang. Now the brand has designed a line especially for the Californian desert freak-out.

The women's pieces will include a festival-friendly selection of printed tops, lace, playsuits, crop tops, shorts and boho wide-legged trousers, while the men's range is made up of graphic t-shirts and shorts, with prices for the clothes ranging from £2.99 to £29.99 (approx €4 to €38).

Beyond the collection, H&M will also provide a selection of official merchandise, and will also host a pop-up store on site in a special H&M tent. The H&M loves Coachella collection will also be available internationally on hm.com and in selected stores from March 26.