Of course Uber is launching a submarine service, because the name is just too good not to.
The company announced Thursday what it touts as the world's first ride-share submarine — aptly named scUber — where riders can explore Australia's Great Barrier Reef inside an underwater craft.
But it may be tough to get a ride given the limited time frame and space availability. The experience will only be available to a "select number of riders" through the Uber app from May 27 through June 18, according to a news release.
The scUber experience will cost $2,060 and will include a one-hour submarine ride and scenic helicopter transfers to and from mainland Queensland.
ScUber riders will be able to descend to 98 feet and see marine life on the world's largest coral reef, with the submarine launch point initially on Heron Island in the southern Great Barrier Reef area before moving north June 9 to Agincourt Reef in Cairns. Queensland's government-run tourism board, Tourism and Events Queensland, is one of the partners in the venture.
One of the goals of the scUber program — beyond giving people a unique exploration opportunity — is to support the conservation of the Great Barrier Reef, which has been a major concern over the years due to global warming.
Uber will donate over $68,000 to Citizens of the Great Barrier Reef, which includes a network of concerned citizens, influencers and organizations that work to preserve the reef.
“By partnering with Citizens (of the Great Barrier Reef), we can work together to raise awareness about the protection and conservation of this global icon, so that it can be enjoyed by future generations for years to come,” said Susan Anderson, regional general manager of Uber for Australia and New Zealand, in a news release. "We’re looking forward to seeing how visitors to the Great Barrier Reef embrace this new form of movement and become advocates of the Reef for years to come."
Andy Ridley, CEO of the preservation organization, added: "To safeguard the reef and the planet we must change the way we do things, from individual actions to new ways of doing business like the sharing economy. He noted he expects the partnership to "result in a positive impact for the future of the Great Barrier Reef."
This article originally appeared on USA TODAY: Hail an Uber submarine, scUber, and have your driver take you to the Great Barrier Reef