Hailey Bieber Teases the Debut of Her New Skincare Brand, Rhode
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It’s no secret that Hailey Bieber has some of the most glowy skin in the business, as documented in her YouTube videos and “Get Ready With Me” TikToks. So when TMZ reported that she had trademarked a title for a beauty and skincare brand named Rhode in February 2021, fans immediately clamored for all the details. The model herself confirmed its existence on her YouTube channel in November 2021, but since then, we’ve been waiting patiently, month after month, for any news about the line's release date and products that will deliver the “glazed donut” skin of our dreams.
“Rhode has been in the works for a very long time, and it is getting so close,” Hailey shared in her video at the time. “It’s coming in 2022, and I’m very, very excited. That’s all I can say for now.”
Now, we know that the brand is debuting this summer, as the model announced on Instagram earlier this year. But what kind of products can we expect? Where can we shop the brand? Here, we break down everything we know so far about Hailey’s skincare brand, Rhode.
When does Rhode launch?
In April, Hailey took to Instagram to share that Rhode is coming in June 2022. She didn’t specify a date, but she re-confirmed the brand’s launch month on May 17. “@rhode is getting closer by the day… see you next month on rhodeskin.com ✨🤍,” she captioned a post on the app.
What products will Rhode offer?
We don’t know yet the specific products Rhode will include in its initial launch, but according to Hailey’s cover story interview with Allure, she placed an emphasis on skin care that boosts hydration and moisture. “I was ordering crazy amounts of skin care, trying everything that was expensive to inexpensive to mid-range,” she said about the research process. “And I found that the most tried-and-true stuff were the solidly formulated products that were affordable, where I could tell people kept on going back to, and that’s what I kept going back to as well.”
“I’ve given it to a lot of different makeup artists to try on their clients and I’ve gotten really good feedback on it,” she added.
All products will be under $30, the interview confirmed.
Does Rhode have a website?
Yes! The brand lives on rhodeskin.com, but you can also check out their Instagram page, @rhode. However, there are no posts yet.
Can I shop Rhode in stores?
It's unclear whether or not Hailey will follow in the steps of Ariana Grande’s R.E.M Beauty line or Rihanna’s Fenty Beauty brand and have her products available in stores like Sephora or ULTA Beauty. For now, it seems like everything will be available to shop online.
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